Take root in rural areas to sell computers: 40% Assembly Machine Broadband problem

Naked farmer, drill to drill to the motorcycle, and even swagger walk in the street for sale live chicken live ducks, this small crossroads, is Jilin Dehui Tai Qing Tsui Township market.　　Early in the morning, Xinda computer company boss built Xiao East on the command shop, the man will be a monitor to occupy the best position at the crossroads. A man with a big Horn shouted: "Quick look, come and see, cabbage price selling computer, answer the question prizes."　　"Several wearing liberation shoes smoked pipe, complexion swarthy of Big ye together, a few pull" pleasant goat "balloon children are also attracted to come. "is a computer virus a program or a real one?" Give the camera the right answer.　　The man who built Xiao Dong shouted. "Is it the program?"　　A young woman with yellow hair and a roughly more than 30-year-old whispered a murmur. "That's right!"　　The man who built Xiao Dong shouted again. The young woman took the camera out of her mouth.　　A burst of amazement broke out in the crowd, and several crop men couldn't wait to raise their hands. The countryside sells the computer four to pack the machine Dehui is the Jilin provincial capital Changchun Subordinate's a county level city, is also the national rank sixth grain-producing big counties.　　But for IT industry, Dehui such a small place, the concern is not high. Jian Xiao Dong is Dehui "IT industry" one of the leading boss, Dehui the largest computer chain Xinda computer boss. The nimble young man dug up a gold mine in the rural computer market to be developed.　　Not long ago, he also participated in the IT company ViewSonic and Sheng Media jointly created the "ViewSonic Cup it has young people to return to entrepreneurship double hundred character selection", became a small well-known rural it experts. "Relative to the current situation of the PC market in big cities, the rapid expansion of the rural computer market has brought new profit growth point to it vendors."　　Zhaopo, deputy director of the Ministry of Electronics Division, told reporters. The rural market's computer penetration rate is only 30%, the Dehui has 18 townships, the potential is still very big. Jian Xiao Dong said.　　Treat the rural market, not like other markets, have to have their own skills. I took the computer to the market.　　"Jian Xiao Dong has its own way of adapting to local conditions."　　The farmer buys the computer to concentrate in late October to the Spring Festival this time, Jian Xiao Dong said, he sells the computer 40% is assembles the machine. Prices in the rural computer market has huge constraints.　　Brand machines and assembly machines are also 3 years of quality assurance, farmers rely on farming for a living, the price is very sensitive, compared to whether the brand machine is not too concerned about. A rural distributor told reporters that the rural people accept the computer price range is 2500 yuan to 3000 yuan, more than 3000 yuan of machines feel a little expensive.　　The cost of assembling a machine is a killer.　　What does a rural villager do with a computer? Sheng Yang Town, a computer dealer said, if the customer is a pig, to go up to see the piglet network, to understand the situation of brokers around. There are melons, eggplant and so on have a professional website, farmers will go up to understand information, planting technology, prices and so on. The customers of 60%~70% town are used to check information. And some are bought for children to learn to use, aSome customers street for business, check information. Computers have changed the way of life in the countryside, and computers represent high technology. Jian Xiao Dong said: "I met some rural people like hermit master, write blog very well, there are also doing software on the Internet." Computers bring justice to the countryside and bring about a civilized way of life. "In the countryside to sell computers, after-sales service to have their own special way." No matter which part of the computer is broken, the only way is to change the new parts.　　Because the "repair cost is higher than the change", the replacement parts can be sent directly back to the manufacturers. Zhaopo, deputy Director of Ministry of Electronics Division, said that Low-cost computers did bring a lot of useful information to rural areas, but also narrowed the digital divide between urban and rural areas.　　But for now, the assembly machine can not get the country's home appliances to the countryside subsidies. The problem of rural broadband is urgent to be solved in addition to the country's popular assembly machine can not get the state subsidy, the cost of broadband Internet access is also very high. "If broadband can be popularized, the amount of computer purchases can improve 20%~30%." "Jian Xiao Dong said. Dehui 4M Speed Packet is about 800 yuan a year. Some of the villages are located in a very remote, a few households on a village, to find Unicom Telecom Tietong no one to install. The cost is too high for others.　　Some rural server port is not enough, add money operators do not. Dehui Telecommunications Bureau Staff Frankly, operators are listed companies, have investment output ratio, 3 years must recover investment, otherwise it will not project. Rural input and output ratio is too low, so that broadband development is too slow. "The rural population of Dehui is 700,000 people, 220,000 households." Broadband is more than 10,000 households, also 5.14%. "In terms of broadband coverage, Dehui 308 administrative villages, the village has a broadband user also counted coverage, now has 230 village coverage, accounting for 74%."　　Covered by natural Tun, 2,880 Natural tun, the coverage rate of up to 1600, accounting for 50%. The rural broadband problem is very difficult to solve, the bureau staff said, there are three main problems: first, a large investment, a tun is generally dozens of households, very dispersed, to do aerial fiber, investment is very large. If all popular, no 150 million yuan can not be down. Operators cannot invest so much money every year, and we can only choose a step-by-step approach. Second, the maintenance cost is too high, all the rural optical cable, we have only one group, the optical cable is broken, running 140 kilometers to connect with a cable, the daily maintenance costs are particularly high. The third is the maintenance personnel are few, the salary is very low.　　Our recruiter monthly salary is about 1000 yuan, 1000 yuan of wages to repair 4~5 village, motorcycle oil money, electricity charges have to own out. However, there is still good news, Dehui Unicom this year's broadband investment is 5 million yuan, planned for 2012, the line reached the region to achieve broadband.　　2015 years initially reached the natural Tun 95% were covered. Zhaopo Frankly, "we often say across the ' digital divide ', how to cross, through the support of these county and township channels, actually completed the last kilometer to fill the work." "Why is it rooted in the countryside to sell computers? "It is also aBig business is not, and somebody has to do it anyway. "Jian Xiao Dong side said, while scratching the back of the head."