Take Shop No. 1th as an example clear understanding of enterprise e-Commerce 8-step business strategy Framework

I share the thinking logic of business strategy architecture of e-commerce enterprise, has had the opportunity to contact the Wharton School professor to the traditional enterprise implementation of E-commerce strategic layout, feel very practical, simple through a picture can be the enterprise's E-commerce business structure to say thoroughly, now I combine I have served the number 1th stores, Combine this tool to interpret the business architecture strategy of store 1th.

1, Service Target: Enterprise strategic planning from the choice of customers began, a shop was set up at the beginning, the service object is the network crowd in the supermarket, so the beginning of the line to Carrefour and other people are our core focus on the crowd, rather than the pan crowd.

2, Value provision: The customer is clear, to address the value of why customers buy from you rather than from competitors, the 1th store was set up to select 3 customer values from a variety of values: discounted prices, a good user experience, and unmet category needs (providing food and beverage, Mother and baby These competitors are not involved in the product line, we choose to locate the time must be in accordance with the lack of competition, consumer demand and its own can do a good job of the value of three combined) a clear value positioning can be small broad, a shop started with only a very limited capital, but the assumption that the beginning of a broad, business, capital, Time is scattered, there is no today.

3. The output result is product, information and service. After our product line is positioned clearly, on the contraction, the beginning of the business to retain the first food and beverage, mother and child, beauty and home four categories, excluding books, clothing and other product lines, employing a large number of part-time students to assist product managers to improve the performance of products on the Internet, but also the Chairman of the Board to pay attention to user experience Every day through the company's system of consumer feedback to solve problems from various departments, this is a rapid growth of a shop is an important reason, because the effective enterprise is more through the dialogue with the end customer to solve the internal problems within the enterprise, rather than the company executives to make their own head decision-making.

4, resources and assets Capacity: manifested in the field of knowledge and rights, shop 1th through the Labor manager's hard search, found the leaders of various departments, so the early days of the establishment, soon network a group of professionals to promote business development, organizational capital, the application of a large number of technical patents, 1th store brand trademark protection, relationship capital, Shop number 1th quickly and industry partners to establish a strategic partnership, although the business was very small, but the founder with the company's beautiful development vision and excellent team two weapons and various partners to establish a strategic cooperative relationship, such as from Shanghai's logistics cooperation Shangte can get the industry the lowest price per single distribution.

5. Process: is to solve the system level to do what, a shop at that time the number of IT staff is the most departments, the development of a lot of systems, management is also a system than people, departments in Tuesday, the KPI meeting in charge of the Department of the KPI performance to communicate business opportunities and challenges and improve the program, The Marketing department I'm responsible for is starting with new and old customers, customer source and other important KPI segmentation clear, from the system can get yesterday's clear data of the KPI to help decision-making, and peace of cooperation is also a number of communication, through the cooperation process, peace tens of thousands of employees for our initial contribution to a certain amount of traffic. In the past few years, although the number of staff turnover rate is quite high, but the business continues to grow, I think the founder of the system is an important reason.

6, Partners: partners are divided into vertical and horizontal partners. For the business directly to bring performance for the upstream and downstream partners, upriver suppliers have products such as Procter and Gamble suppliers, downstream of the peace passenger flow partners, special can be logistics partners, GLP Park provides a good warehousing partners. At present, Wal-Mart shares a number of stores, should be able to provide a number of stores in the operation capacity. and horizontal partners, defined as can help the company indirectly improve product service value and maintain good customer relationships, such as the hearing of a store in 2012 to recruit professional customer relationship to maintain the company to help improve customer relationship management and other measures is the good use of horizontal partner skills. My feeling is that a shop is smart is not to negotiate with the wind, from the very beginning to find to bring their own real business promotion of strategic investors.

7, Profit mode: At present, the larger the greater the loss of electricity, because it is still in the enclosure period. One does not pay attention to profitability and explains that future profit patterns are against commercial nature. And the real good profits are lasting, not circle money short-sighted, otherwise there will be trouble, good profit model is not the eye of the economy, personal experience is usually said very large, very new, the beginning of a lot of business areas, short-term can be tens of billions of of the basic is not feasible, here is not named. At the same time profit to pay attention to security, the first few months before the opening of the operating services, can share the current fixed costs, but also a new source of profit.

8, Income growth mode: Income growth model can be divided into customer axis, product axis and position axis. The customer axis can be supplied to the individual consumer's tangible products outside, a store also provides a mobile phone recharge and other intangible services products to increase customer stickiness, of course, the initial implementation of the company's purchase also to a number of stores to bring a certain proportion of income, economic crisis, we and a bank at the end of the year to a large extent to raise the income of the month. The product axis is growing with the company, in the first half of this year I participated in the Electric Business Forum, Gege chairman in the General Assembly said that one of the 2012-year business focus is to expand the category, I think the platform electric companies are all from different product lines started, but the final basic will be the same, category expansion is the only way, But must have the rhythm and the clear localization analysis, otherwise may appear the fan last year's product expansion question. Finally is the position axis, the national layout must be gradually realized, is the scale big bridgehead, but needs the capital behind the support.

Time is limited, and I have left a shop. Each company has its own desirability and need to improve the place, so here is only to share a person feel a shop is desirable, try to combine the theory and practice, to share my views, the wrong place, please correct me.