Take stock of domestic photo application who will laugh to the end

Foreign photography website Instagram rapid development, and climbed on the Facebook tree, the competitor's living space repeatedly squeezed, and finally published on its official blog is about to close the picture service statement. Foreign Instagram's opponents were forced to withdraw from the squeeze. What about the domestic? In this fortress rampant era, due to the success of Instagram, the domestic imitation is countless, now the latest version of Instagram has supported Sina Weibo share photos, which also shows that Instagram began to focus on the development of China's localization, This form of domestic cottage applications will have much room for development. Put aside the success of Instagram is difficult to copy do not say, Instagram away from us is also relatively distant, after all, this is a successful foreign products, our focus today is to look at the domestic application of these picture sharing who can really become China's "Instagram", who most laughs last, will become China's " Picplz ".

First of all, let's take a look at the introduction of Instagram:

Instagram

Application platform: ios/android Price: Free

Instagram is a mobile photo-sharing app that allows users to upload their photos to the web and share them with Instagram and Twitter and Facebook friends, as well as keep an eye on their friends ' picture updates and view the top photos on the wall. Users can add a variety of special effects filters to a photo at the time of the photo, or add filters to the photos in the photo album, you can share the photos that have been applied with the effects directly with your friends, and you can sync to other SNS sites, such as Sina Weibo, Tumblr, Flickr, TUMBLR, etc. You can also send it to a friend directly by mail.

Instagram Chinese followers:

1.weico+iphone Price: Free

Maybe a lot of people know Weico and use it to play Weibo, but how many people know about weico+? In fact, the two teachers out of the same gate, by a company developed, but only weico+ focus on picture sharing, walking is the Instagram route, and weico+ interface and Instagram is very close, users can take photos or photo albums in the photo add filter effects with Sina Weibo, Everyone, QQ space, watercress even Facebook and Twitter.

Weico+ 's photo shoot is pretty good, with as many as 15 filters available (compared to Instagram's 18 filters), you simply click on the photo button, add a filter and then tweak it to make a good picture to share with your friends. weico+, like the combination of Instagram and path, supports taking photos and uploading lbs positioning services, and can add "with whom" features like path. weico+ support Popular, party and nearby three kinds of picture view way, you can view the photograph which the Netizen shares, on the homepage you can look at oneself as well as the attention friend's all dynamics, also may interact with the friend.

weico+ as a Chinese-style Instagram picture-sharing application for the performance is good, in China's social-sharing applications ranked also reached the top 20 level, in the overall list even once and Instagram comparable, weico+ social sharing is also more powerful, Compared to the Instagram Chinese share only Sina Weibo is a lot of different ways to share, more suitable for Chinese users, small series think weico+ is expected to become China's Instagram.

2. Pushpin Ios/android Price: Free

Pushpin is a kind of Instagram picture-sharing applications appear earlier in the application, it is said that the number of users is also quite high (more than 5 million, Instagram one-tenth), as a photo application has such a user number is very good. Pushpin has more than 20 filters to choose from, such as Lomo, Violet and many other filters can be added to the photo frame in real time, allowing you to easily and quickly share photos with friends. And you can also add photo location information in the sharing, let people know where you are shooting photos, all the photos you uploaded are displayed in the form of calendar timeline, easy to query and manage.

Pushpin as a photo-sharing application, features and Instagram is also similar to the home page is also the dynamic of their own and friends, in the square you can through a variety of different labels for photo screening, to see the photos you are interested in. This application and Instagram both from the interface and function are very similar, more than 5 million of the number of users is enough to make it into China's Instagram, but because the weico+ on-line time is relatively late, weico+ will come from behind is still hard to say, But overall, these two applications are relatively successful.

3. Figure Pocket Ios/android Price: Free

The photo-pocket feature is the same as the previous three apps, which are either adding filters to the photo shoot or adding filters to the pictures in the album. But compared to previous applications, figure pocket added some unique features, in the photo or add filters to the existing pictures you can also use graffiti to add text to the picture, but this graffiti function is a bit monotonous, can not adjust strokes and colors, only monotonous black, you can add some graffiti text to the picture, But want to make creative graffiti words or more difficult, if you can let users give full play to their ideas to add a variety of colors and forms of graffiti, this application features more vivid; This application of the UI design is also relatively unique, in the comments on the picture, It pops up a wood-grain input interface rather than a common input bar, and the app also supports user-defined body colors, and it's a good choice to change colors for a long time using a single, tired color. Figure Pocket also supports the sharing of photos with Sina Weibo, Tencent Weibo, happy, everyone and other domestic mainstream social platforms.

Although the figure pocket is comparatively distinctive, but aside from these features do not say that the picture pocket is completely copied Instagram, whether it is the interface or the operation of the same way, just to change a color, the number of users and rankings are very not ideal, and the previous two applications compared to the weak a lot, I'm afraid it's not going to be so good if it goes on like this.

4. Bubble Pat iphone Price: Free

The bubbling racquet is an application that the bubble Web launches and shares with friends. The signs of its imitation Instagram is very obvious, is completely Instagram Chinese version, there is no feature to say, Bubble beat the filter is only nine options, can not meet some creative people's DIY needs, The application will be automatically positioned before uploading the photos. Also more accurate, can even locate the small part of the office, choose a good location after you can add 140 words to the photo description and can be synchronized to share Sina Weibo, Renren, happy, watercress, rice and Tencent Weibo and other mainstream social platforms.

Because of its single function, fewer filters, this application in the App Store ranked very lean, small series of visual this product if there is no innovation is difficult to further develop.

5. Lemancu iphone Price: Free

Lemancu positioning is a mobile phone photo dating community application, with a variety of filters can quickly beautify photos, so that share photos become simple and fun, simple and interesting interactive games, friends dynamic instant reminders. One-click Synchronization to Sina Weibo, Tencent Micro Bo, happy net, watercress.

This application should be regarded as the "picplz" in the application of Chinese picture-sharing, whether it is the official website or the application itself has been unable to log in, but the small part of the wonder since has given up the support of this product why in the App Store has not yet the shelf? Isn't this a waste of human feelings? Should be the picture sharing application too much, like Picplz, Le Magic Library early exit.

Summary: Challenges and opportunities

Instagram is no doubt successful, but China's application developers who simply follow imitations just because they see Instagram's success will surely end up in fierce competition like Picplz and Lemancu. China's local picture-sharing application to be successful, the opportunity is still quite large, Instagram's success abroad is beyond doubt, but its localization in China is not ideal, and it has only recently joined the support of Sina Weibo, compared with its previous support for mainstream social media abroad. The sharing method is too weak compared to the Chinese local picture-sharing app, after all, China is not the only one with Sina Weibo, the social platform, the support of many social platforms to win more users, which is relatively weak Instagram.

With the development of mobile networks and mobile devices, mobile image sharing has gradually become the mainstream, the spread of pictures rely on the attention of acquaintances, interaction, many social media also let the picture to share more choices, how to pay attention to improve the user's social experience is also the current picture sharing application needs to pay attention to one of the problems;

Currently, users of this type of image sharing application are mainly young people, they are quick to contact new things, but also fast to change, whether from the visual or experience, they are very picky about the application, image sharing application if the UI can be a little more effort to catch these users is easier, The good UI design not only lets the application become has the individuality to have the taste, but also lets the application operation become comfortable, simple, the freedom, can better embody this application the localization and the characteristic. However, the above mentioned several applications, in addition to some minor innovation can not avoid some homogeneity problem, that is, users regardless of the choice of application can basically meet their requirements, How to get rid of the homogeneity of the present situation out of their own innovation path may be the application in the picture sharing application stand out as a key factor in China's Instagram;

The last point is the profit model, as we all know, Instagram's profit model is very clear, it is through the additional filter fees and the label to show the hidden advertising model to make money, but throughout the same type of application in the country basically there is no clear profit model, For China, which is a free environment, charging may kill such apps faster, and if you want to make a profit these apps will only go through advertising, but if you're advertising directly in the main application interface, it just accelerates its demise, The hidden advertising model, like Instagram, which is displayed by the label, is worth learning. Of course, an application want to profit premise or to have a certain user base, no user accumulation you even have ads, but who can see your ads, so that user accumulation is also a very important part of this type of application only when the number of users reached a certain number before you can consider the profit model.