Take the first soft article as an example to talk about how I feel about writing soft text

The first reason why soft text is highly praised is that the effect of hard advertising is falling, the cost of http://www.aliyun.com/zixun/aggregation/17383.html "> TV media is rising, The second reason is that the media initially on the soft text of the charge than hard advertising is much lower, in the capital is not very strong in the case of soft text input and output more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Although the variety of soft wen, but ça, mainly in the following ways:

1, Suspense type: can also be called set asking. The core is to ask a question and then ask yourself a question around it.

2, story-style: by telling a complete story to bring out the product, so that the product "halo effect" and "mysterious" to the consumer psychological strong hint, so that sales become inevitable.

3, Emotional style: Emotion has always been an important medium of advertising, the emotional expression of soft text due to the large amount of information transmission, targeted, of course, more can be connected to the soul.

4, intimidation: The threat of soft text belongs to the emotional appeal, feelings tell beautiful, threatening direct hit soft rib-"high blood lipids, the precursor of paralysis!" "God, bone hyperplasia kills people!" "Wash out a bucket of oil." In fact, the effect of intimidation is more than praise and love more memory, but also tend to be criticized, so be sure to grasp the degree, do not overdo.

5, Promotional type: Promotional soft wen often follow up in the above several soft text-"Beijing people snapped up * * *", "* * * *, in Hong Kong sold Crazy", "a day off three times, Xidan a factory emergency" ... Such a soft article or directly with the promotion of the use, or use of "buy" to create a shortage of products, through the "Comparison of Psychology", "influence effect" a variety of factors to promote your desire to buy.

6, News-type: The so-called event news body, is for propaganda to find a header, the way of news events to write, let the reader think it seems to have just happened yesterday. Such a style of enterprise itself is the embodiment of technical force, but, caution copy to combine the enterprise's own conditions, and planning to communicate, do not write freely, otherwise, most will cause negative effects.

The above five kinds of soft wen is not used in isolation, is the enterprise according to the strategic overall progress of the important campaign, how to use is the layout of the problem.

May 20, 2009 I wrote a webmaster since the first piece of soft wen: graphic Baidu snapshot back to the file and Baidu included unrelated. My writing is not good, I did not want to write the first soft Wen was A5 editor to recommend to the home page, happy, but also a number of thinking. Below I write the first soft article as an example to talk about my writing soft wen some rough feelings.

First, write soft Wen should pay attention to the timeliness

As we all know, write the news, is very pay attention to timeliness, as for the reasons I think no longer say. As a webmaster, then we write soft Wen should also pay attention to the timeliness of the soft. Perhaps a lot of webmaster will feel that not necessary, but it is not, often write soft Wen also has its timeliness. To illustrate Baidu snapshot back file and Baidu included unrelated for example, this is my observation site snapshots nearly a week time and then write out. The theme of this article related to Baidu Snapshot update problem, and May 20 is Wednesday, every Wednesday early morning Baidu will have a general update, an update may be my site's snapshot has changed, so I chose the May 20 of the 19 point of the soft Wen sent out. For this soft article, if I was in 5.21, I think I have done on the site has become meaningless observation, in this respect, I think 8630.html "> sometimes write soft wen also need to pay attention to the timeliness of the article."

Second, write soft text to dare to express their own experience or ideas

As a webmaster, I think we are more or less some of their own to do the station's unique experiences or experience, since there is experience, I think it is necessary to write it, may be some people think they want to write content in fact, others already know, why write? Bad writing is also a joke to others. There is a webmaster friend to see the illustrations Baidu snapshot back to the file and Baidu is not included in this article after making such a message: "I would like to do last night published, Hehe, think about, generally understand a little SEO are aware of, did not send out to" read the webmaster's message, I have a little idea, Why didn't the webmaster write it down? If he also wrote such a soft article, estimated A5 editor will also recommend the article to the home page, both share the experience, but also promote their own website, why not? As a webmaster, write a soft article may be more than you spend a lot of time to other sites to do propaganda effect good n times.

Third, write soft wen best to do with illustrations

Webmaster Write soft wen, sometimes light words difficult to say clearly problem, this time may wish to consider the use of graphic combination of ways to explain. Like a graphic Baidu snapshot back to the file and Baidu is not included in this soft text, in fact, not many words expressed, but the article inserted several pictures played a very good role, let people see at a glance. Therefore, I personally think that when writing a soft text if the appropriate combination of some pictures, sometimes have unexpected effects.

The above is my first soft article written on a few rough understanding, the level is limited, please do not laugh!

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