Take the tourist area business as the cut-in point, snare to own "love life"

Alibaba and the offline mall cooperation, the introduction of virtual membership card, want to get through the offline shopping and membership experience is not unusual, such as the former and Yintai Group capital and strategic cooperation, in Alipay joined the Silver Thai membership card.

Now in Hangzhou, Ali chose the tourist business district Xixi Paradise, in addition to the same as before with a virtual membership card to make the whole shopping district, but also will be the merchants of the shopping district to their own "love life" for unified management. Users, especially visitors can complete the business circle through the mobile end of all activities, including advance booking, online payment, membership card management and so on. Compared to the previous and Yintai projects, this is more like a business circle into tourism integration Services.

In terms of use, Alipay will still start from free Wi-Fi, when users access Wi-Fi, will automatically jump to the Alipay page, through the input Alipay account password directly connected, and automatically pay attention to the service window of Xixi paradise. Of course, if not Alipay can not even Wi-Fi ...

As for why XI Xi Paradise, Ali's people say, this is from the Alibaba West Creek Park, the most recent business circle. I think in addition, Xixi business district is a typical tourist business circle, more than the pure shopping experience, more tourism services, the imagination of space.

Ali and Xixi Paradise cooperation is also in the groping stage, as for the official mention may also involve indoor navigation, intelligent parking, paperless approach and augmented Reality (AR) and other functions, let's wait and see.