Taking stock of smart technology with face payments

The Pandora's box was gradually opened after Apple Pay the phone's home key to the fingerprint-identification panel, and the creature paid for it. Last week in the world's most well-known it and communications industry event CeBIT (Hanover Communications Exposition) in Germany, the opening ceremony, Ma Yun demonstrated smile to pay sweeping face technology, detonated public opinion. And the technology school of Baidu Wallet is as early as last April has released a "face payment" technology. Next, let's count the number of intelligent technologies that are in place.

Baidu Wallet "photo pay" and "face pay"

Say do image recognition is no doubt still do search engine Google and Baidu, that year in order to include images, including multiple types of media search, Google and Baidu have to image recognition, image analysis technology, such as the competition research, accumulated a considerable number of successful experience, BAT in the technology of Baidu in the image recognition technology has already advanced one step, early superimposed landing to Baidu Wallet and Baidu Magic map products, Baidu Wallet once released, "Photo Pay" and "face pay" has become its core features and cool signs. "Photo-paying" main function for the image as the main input, supplemented by lbs and other scene information, display accurate search results, such as taking a bag of photos can be directly found in the corresponding package to buy, improve the extension of shopping and efficiency. In April 2014, the "Super hacker" press conference scene, "pirate Captain" Johnny Depp with "photo pay" to buy the film the world's first film ticket, photographed and paid for commercial application of the full landing. and "Face pay" is the user's face features recorded in the application, when the user in the mobile or offline shopping through the mobile phone or merchant camera for scanning identification, plus voice password, pure and complete the biological payment.

Ant Finance, Alipay smile to Pay

Ma Yun in Germany to show the payment certification technology by the Ant and face++ Financial Cooperative Research and development, in the payment certification phase after shopping through the face to replace the traditional password. Review Alipay last April Fool Show "Kungfu", take a picture of a piece of material can be paid media, now it seems that science fiction is actually falling down the ground is gradually approaching.

Face recognition of micro-letters

Because the search business has been sold to Sogou, in the graphic recognition of not much technical accumulation of Tencent do not want to lag behind the biometric, fortunately there are micro-letter this trump card, heard that has been in the organization of the relevant team research and testing, such as micro-letter payment password in the future may be replaced by the user front camera, or is worth looking forward

Millet TV payment plus face recognition

Millet become a value of 48 billion unlisted technology companies, the leader in the Millet box sales all the way Changhong at the same time, there is news that the future of the box will inherit the camera, for millet in the TV shopping to provide a good face recognition payment, related products are still in the secret design, caused by millet Vermicelli's expectations

Why are many competing for face recognition and payment? This is catching the payment behavior of a pain point, now commonly used brush POS machine payment method, not only the payment process is cumbersome, users are also prone to pay fraud, security verification errors, and a series of problems, and in Bat view, two-dimensional code is ultimately a transitional program, User experience better biological payment will further become the core means of mobile payment scenario application. Mainstream internet companies, Baidu's technical advantage is relatively obvious, the establishment of the 2013 Baidu in-depth study institute is a gathering of a group of brain elites at home and abroad, in speech recognition and image recognition research performance. Baidu Purse in the "face pay", a simple description is through the "brush face", coupled with the partial voice control technology to achieve verification payments. Dual biometric verification will enhance the user's identity and security, Baidu in the image recognition, image analysis technology deep accumulation, the future users only download a Baidu wallet, the merchant's professional identification equipment, say payment password can be completed after payment, the entire intelligent process will greatly enhance the user experience, fashion feeling strong, To the merchant, the payment efficiency promotion can reduce the time cost of the user shopping and reduce the manual operation cost, effectively enhance the user security.

Technically, whether it is photo recognition, or "face + voice" recognition, behind the need for the image and voice information to be quickly resolved, from a large number of data index database matching accurately, and then the matching results into the application, into the next command action. And the level of recognition rate and response time, it determines whether the user experience to ensure satisfaction, in this regard, Ali dares in the scene application of the product design ahead, and Baidu to use their own mature technology solutions to enable the product to achieve ahead.

Since the network bank submitted the "Remote account" program, face recognition technology has become a sharp weapon in the future Internet finance subversion of traditional finance, as the saying goes, the world of Jingzhou people, now it seems that the biological payers will have wireless mobile, rely on the face and other biometric identification on the completion of identity certification and payment of life will soon come.