Taking stock of some of the experiences of mobile internet startups

　Since 2011, the mobile internet industry has rapidly warmed up, the future of huge space to let countless VC excited, while the site and E-commerce investment opportunities have been less and more, so a large number of VC have turned to mobile Internet project investment, although no statistics, But I guess last year, the number of mobile Internet investment projects should be the most, many VC is the choice of "small, fast, massive" investment, wide net layout five years after the mobile internet market. Investment institutions in the direction of investment change, entrepreneurs will naturally change the direction of entrepreneurship, so we continue to see many big companies in the resignation of executives to enter the field of mobile internet, grassroots entrepreneurs will naturally follow the development of a variety of mobile applications, the entire mobile internet field a prosperous scene.

It seems that the mobile internet industry is booming, but the real entrepreneurial environment is far from ideal, it teahouse from the second half of last year began to visit the various mobile Internet start-up teams in Chengdu, the conclusion is not optimistic, not any technical team are suitable for the mobile internet field, Here is a summary of my recent six months to the mobile Internet awareness, while giving entrepreneurs some personal advice

1. Mobile Internet trend, the initial stage is the opportunity

Many people put the current mobile internet analogy to 10 years ago, the Chinese Internet, at that time not many users, the site is not much, the pattern of the three portals is not very clear, the vertical field of opportunities, that time to adhere to the site most of the listed, or profitable. It teahouse members some of the mobile Internet entrepreneurship projects are indeed rapid development, a short time to increase the number of hundreds of thousands of users, many categories are not strong mobile phone applications. Some grassroots entrepreneurs are accidental an idea that he developed the result of an unexpected rapid growth, and then on the team, run a company, take investment. From the growth of smartphone users, the increase of wireless bandwidth of 3G mobile phone, the low price of mobile phone traffic, the growth of the number of users in the future is also very terrible;

2. Industry surface scenery, a single profit model, a large number of entrepreneurial team face dissolution

In the second half of last year, I met an entrepreneurial team in an IT Tea party event, technical strength, 2 founders in IBM engaged in 10 years of software development, in the mobile internet still give up the tide of high paying resignation entrepreneurship, the direction is the life of consumer mobile phone applications, the formation of 6 development team, the development of six months, the product on-line, No one used their application, and no profit model, after the Spring Festival spent all their savings, the team had to dissolve. Such examples abound, at present, there are only two mobile internet profit, one is to do the English version of Apple mobile applications, relying on paid downloads to earn dollars, as long as the product is good enough, income is good, another kind of mobile phone games, through props charging way, game users have been accustomed to this model, willing to pay, The same English version of the income is much higher than the Chinese version. As for mobile advertising profits, it is still a distant future, on the one hand, the brand advertisers have not recognized the value of mobile phone advertising, on the one hand, by clicking the way the unit price is much higher than the site, but the premise is that your application should have enough active users;

3. Entrepreneurs should look at the trend and should focus on the present

is mobile internet an opportunity for entrepreneurs? The answer is yes, he can give you a chance to become a multimillionaire, but also can give you the chance of losing money, winners are always very few, losers are the majority, if you only think of five years later through the mobile internet can earn how much, and do not consider the two years to survive, then failure is inevitable, Before starting a business, it is best to analyze the current form, consider how to make money for the early survival of the fund, only to survive the opportunity, the current mobile internet is really very much like 10 years ago, the Chinese Internet, do not forget 10 years ago the establishment of the site to live now how many?

4. Those people are suitable for mobile internet business

Not all people are fit to start a business, and not all entrepreneurs are fit to move into the mobile internet world. First of all, entrepreneurs with sufficient financing capacity, the current mobile Internet projects mostly rely on soft financing to maintain their livelihoods, if you have enough financing channels, may be better, and secondly, with enough industry experience and resources, most of the entrepreneurial process is actually a fall up to continue to walk, then fall and then climb up the process, Entrepreneurs with enough experience will be very clear at the beginning, know how to operate, how to make money, finally, have entrepreneurial dream of the madman, many times the entrepreneurial need more insistence, face all kinds of difficulties, not a little crazy state is really difficult to face the constant blow;

5. Chengdu Mobile Internet is expected to enter the country's top three free from the title of the four cities

A friend of the AU said to me that he felt that Chengdu's mobile internet project has more power than Guangzhou after Beijing, indeed, since 2011, Chengdu has emerged a number of outstanding mobile internet projects, mobile image processing software camera360 has been the first domestic mobile phone camera application field, And the user has exceeded tens of millions, this year may also have some applications into the Tens club, it teahouse early statistics, we know the Chengdu Mobile Internet project to invest in not less than 10, there are many very low-key entrepreneurial team, at the same time, Tencent in Chengdu set up wireless application operations and research and Development Center, Sina Wireless has just set up research and Development Center, China Telecom's application store Sky wing space is also falling in Chengdu, they will have a good role in the industry as a whole, Chengdu has always been used to call the four city, I think in the field of mobile Internet may change this history.