With the boom of the electric business, many consumers can not restrain the impulse of shopping. No, even the 70-year-old woman calls to inquire about what the "double 11" is. The heat of e-commerce can be seen. But which platform is the most trustworthy for the electricity merchant website? The author through with many consumers to communicate, found that E-commerce has a number of "trust contact point", to win trust is really not an easy task. Whether from commodity display, price protection, distribution services, payment methods, after-sale protection and many other aspects, if a little can not let them satisfied, often scored suddenly dive. Let's listen to the voice of the consumer. 1 Product show: Slow to suffer complaints "this year, double 11 shopping online, visited several major e-commerce sites." Jing Dong's visit speed is very fast, but some really too slow, refreshed 30 seconds webpage still not move, shopping mood greatly discounts. "Guangzhou Liwan District Zhang said to the author." The Product display page is the minimum threshold to win consumer trust. Some electrical and technical personnel said that to achieve consumer expectations, the key in the electric business technology. Meet the festival, the traffic will often have 10 times times the number of growth, downtime of one minute loss of millions calculation. Therefore, not only to prepare the CPU, memory expansion, increase the server, but also to implement the responsibility to the people, monitoring time to be accurate to "seconds." Therefore, the electricity business does not have the person to patronize also anxious, the person is many and feared the downtime, can really a technical life! 2 Price protection: playing virtual? No way! "I am most vexed is the electric dealer false price, some even first bidding again price, you say this is not the consumer when monkey play?" "The Yuexiu district of Ms. Liang said a little excited, this year she bought a handbag on a website, and later found that the price is false, there are other electrical business sites, not discounted prices are lower than it." Many consumers have said that if there is no "price protection", it is largely out of consideration. What is price protection? Take Jingdong as an example, purchase the consumer of its own home appliances products within 30 days after the completion of the order, if the original product prices in the east of the situation, can enjoy the price protection, Jingdong will be part of the return of the difference to consumers. This means that the BoE will ensure that consumers buy the lowest price in 30 days. No wonder, rather than waiting for consumers to find after the door to play the pavilion, but also as self-discipline, such a price protection, both convenient for consumers, but also to improve sales, why not? 3 Distribution Service: Come on, come on, hurry up. "I bought a few days after the fingers, thinking about when can arrive." The current electric dealer, or the speed is not very consistent, there are very fast 3 days, there are very slow one weeks have no movement. Jingdong is a good, generally 24 hours to arrive, and even last night under the single this morning delivered! Miss Chen of Guangzhou Huadou District said to the writer. The author understands that the quicker the logistics distribution service of the electric business platform can win the trust of consumers. But most of the Consumer-to-consumer platform logistics is outsourced, which will appear in the consumer said delivery time has a short situation. There are also divisions in the business platform, and some of them are outsourcedFlow, while Jingdong is the self-built logistics, has formed in Beijing, Shanghai, Guangzhou, Shenyang, Wuhan, Chengdu, Xi ' An and other national Logistics Base, the number of distribution sites nearly 1400, the total storage area of about 1.5 million square meters. It seems that in order to make consumers satisfied, the electric business platform is really to achieve logistics "inside package", after all, external cooperation, coordination costs and distribution efficiency are greatly compromised. 4 Payment Method: The more the better, the card is very popular once a businessman said, let people willingly put money out of their pockets, is absolutely an art. The payment in electronic commerce is such a very delicate link. Most consumers are very close to their "money bag", and do not see the final hand of the goods, they will not open the purse easily. "I used to buy things once, and bought a small canvas bag on the website of a main selling book." The other side does not support the delivery of goods, demand online payment, paid more than 60 yuan to buy a, but later received the goods found that the quality is poor. The results of the payment has been paid to the people, to complain, people also indifferent, and then feel too laborious, even if. Miss Zhao of Guangzhou Baiyun District has been haunted by online payment. For the good and bad of the electricity dealers pay, there are consumers usually small can be used online payment, but it is best to have a third-party security, out of the problem can be first paid; Support for home credit card is the protection of consumers, but also convenient for customers, such as some goods online shopping does not support credit cards, on-site card is a lot more convenient. The author observes that, on the Consumer-to-consumer platform, the use of online payment fraud cases are not uncommon. such as Anhui Taihe County Ning, was prompted by the shopkeeper online payment is not successful, need to be authorized to deal with again. Ning muddled to his own network silver operation authorized to a stranger called Leaf, the result was transferred 100,000 yuan deposit. So when it comes to online payments, it's a good idea to choose a secure website for your business. 5 after-sale Protection: The longer the better "online shopping, we must open the big eye clear!" Aunt Wang, who lives in Liwan District, spoke to the author. "Early this year, my daughter helped me buy a magic mop on the internet, and I can dry my feet." But used not long pedal on the skid, contact after sales said shop warranty, but to bear their own freight. This thing is very heavy, back and forth freight nearly 100 yuan. actually equals no warranty. "The author survey found that many consumers of online shopping after service are suspicious." Especially bulky items, once the after-sales service, if there is no national UNPROFOR, it is necessary to send repair or mail, expensive. It is reported that, in response to after-sale protection, Beijing-East upgraded the home appliances after-sale protection standards, that is, consumers in Jingdong buy home appliances products, once the quality problem (with the manufacturer inspection list), within 30 days can be returned, 180 days can be exchanged. This policy is much higher than the three packs of state law "encountered quality problems within 7th returns, 15th replacement" provisions, by consumers.
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