Taking the great Wuhan Circle as an example to explain the marketing strategy of the local community under the line

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Today I share is the local community offline marketing strategy, the following content is my own operation of the Great Wuhan Circle (www.dwhquan.com) practical experience, there is no esoteric theory, I hope you like and support!

I. Offline ACTIVITIES

Do the local website must organize the planning activities. I organize the activity earlier, oneself also likes traveling outdoors. 06 My site has not yet started on the basis of groups organized weekend activities, 07 my website forum online, was a local decoration forum in Wuhan (that is, now the predecessor of the Big Wuhan Circle), I happen to have a few students to do home decoration, I began to organize the activities of their designers, I opened a Q group, Then entered a lot of local designers and decoration groups, and began to publicize their activities. Here to explain, the beginning of the QQ group activities do not promote the Web site, wait until the group members meet and then give them an introduction. September 07, our activities almost once a week, even more than a week, and the website members also spontaneous organization activities, less than 10 people, more than 100 people, since this forum is increasingly popular, the atmosphere is active, especially sticky, more importantly, I reserve a group of excellent designer network resources.

Offline activities to flexibly use the local QQ group, and group members more exchanges, will create atmosphere, at least mix face cooked, let them help you promote the site and your own propaganda site, the effect is not the same, this is the local site Word-of-mouth legend of the charm! Tell a true story: one day a group of home improvement users sent a " Yellow Crane Tower 1916 "picture, attached below a note" Smoke, I only smoke yellow crane Tower ", I immediately found a" Zippo Fire machine "picture, and then a lot of friends began to chat about 1916 cigarettes, and then burst out just the yellow Crane Tower 1916 pictures, but the following more than a typesetting" net, I only on the big Wuhan Circle ", The original is another PS master! Know more friends, improve the effect of the website, the more relaxed activities of the Organization!

Offline activities are local sites, especially the interactive community-type website marketing Focus, the need for long-term adherence.

Ii. interaction with local print media

If a media is helping you, the entire media is helping you. Traditional print media is the main channel of communication of local news, they have the most extensive user group, if and they share resources, your site will slowly take root in the user's heart! At present, our website and the Chu Tian Jin, the Yangtze River business newspaper has a good interactive relationship, and they have organized the character interviews, topics, activities and so on. These are not soft wen, not advertising, of course, you are rich in newspapers and magazines can be put soft text or even hard advertising.

Iii. social activities delivering business cards

For example, local exhibitions in Wuhan, group buying will be invited to corporate public relations activities, Ali Mother Webmaster will, lecture performances, daily communication and so on. This method needless to say, any time can give you see a friend of a business card, not only promoted the website, has promoted himself, kill both birds!

Provide part-time work and internship and recommendation for college students

Our site in addition to social networking, there is also a very important purpose, that is committed to Wuhan University students Entrepreneurship and employment, to help students in school part-time and internship, improve the psychological and practical quality of college students. We pioneered the forum to recommend talent, from the initial decoration forum began, we help companies recommend the right talent, now the site has been fully developed into a real-name dating community, in the community, we know each other, we have to understand each other, whether we help to recommend, or we are independent choice, are an innovative way of human exchange.

These are my long-term practice and has been in the application of the Community offline marketing methods, patient webmaster Friends can see, the beholder, benevolent! (Source: West Valley Author: Chen Liang)