Taking Zhongshan SouFun as an example to discuss the promotion strategy from the outside

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The promotion of the website should be customer-oriented, customer experience as the center, comprehensive integration of resources, local conditions, the use of existing platforms for effective publicity and promotion. Here are some ideas about how to promote your website:

A search engine optimization

Statistics show that the efficiency of search engine promotion is more than 87% and more than 50% of the spontaneous traffic is from search engine. Based on these data, web site promotion should be based on search engines, through the rich Zhongshan Search room theme content and search engine optimization to improve PageRank value, and thus improve the search engine rankings. Here to emphasize a point, SEO optimization set keywords to be accurate and relevant, and strive to customers a search, and each click is in line with customer expectations, so that the customer experience complete satisfaction.

Two to the fresh graduates publicity

Zhongshan has 6 institutions of higher learning, namely, UESTC Zhongshan College, Guangdong College of Pharmacy, Guangdong Polytechnic Vocational College, Zhongshan Vocational and technical college, torch vocational and technical College, Zhongshan Radio and television University. The 6 colleges output a large number of graduates each year, Zhongshan this year the number of college graduates has more than 17,000, of which more than half of the students will stay in Zhongshan work, this part will be now or later to buy a house of prospective customers and potential customers, local conditions to their promotion soufun will be less than Mickle, this group can not be ignored.

Third, borrow others platform promotion (low cost)

1, a large number of visits to similar sites or popular network platform, post messages and forum information. The introduction of Zhongshan Search room or part of the Zhongshan Search room boutique content, through their platform to attract the eyes of enthusiasts, attract enthusiasts visit, effective publicity and promotion of Zhongshan search room.

2, Tencent has more than 1.057 billion registered users, active accounts more than 484 million, 100 million at the same time online account. Tencent this huge platform can be used for Zhongshan search, through the production of a number of user-friendly to find the use of SouFun logo and links to the boutique information, on the Tencent Space, blog, forum for Tencent users to reprint the dissemination, publicity and promotion of Zhongshan SouFun. (For a simple example, you can put the SouFun on home decoration hot article with HTML to create an HTML document, put on the QQ space for people to reprint.) For details, see the second page, fig. 1)

3, the application of Zhongshan SouFun Tencent certification space, through the certification space to Tencent users to pass soufun the latest information and boutique information, to attract enthusiasts visit, while maintaining the old users, so as to promote and promote the purpose of Zhongshan SouFun.

4, part of the existing is not very important content of the article to the relevant web site editors, asked them to bring the text from SouFun, logos and links, so that the editor of the site without looking for articles in a haystack, but also to help SouFun do a corresponding publicity and promotion, to achieve a double win results.

This article author Wu Kun pool

Author Introduction: The author originally applied for Zhongshan soufun SEO editor, this is an article written when applying. After found that Zhongshan SouFun can't let I learn seo more knowledge and practice SEO, so did not go to the second interview.

I write a little superficial, the right to be a trigger!

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