Talk about a non-professional seoer how to optimize the auxiliary of enterprise station

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Talk about a non-professional seoer how to optimize the auxiliary of enterprise station

Read the title of the author's article to understand the general theme of this article: How the Enterprise Network Marketing staff to optimize the enterprise station, to the details of the enterprise website ranking in the case of non-outsourcing how to make the network marketing staff do a good job ranking optimization. The author is in the industry comparative particularity, Network Marketing is the general trend of the industry, speak Big said is the electronic commerce, the author contacts the network marketing time about three years, three years has experienced the setback, the miracle encounter, when too small strong, black peer, the final achievement present the set, to the marketing mainly SEO for the auxiliary work formulation.

Talk about the Enterprise website seo, how to say it I do not think that can not do SEO industry, E-commerce has been very mature, as the traditional marketing of enterprises need more consideration of E-commerce can bring us what, the author of the company attaches great importance to the development of Network Marketing Foundation, Throughout the 2005 station began to open the Network marketing of a window, to 2007 years after the local real estate sites and popular forums to start the virtual shop laying and forum marketing, to today's SEO, micro-credit marketing, Tencent product marketing channels, all in the laying of the foundation of Network Marketing, But here is the dilemma of Enterprise SEO, do the auxiliary optimization before we need to clearly understand that there are a number of common problems:

1. Lack of professional talents

SEO industry now is not what hot industry, do more and more people and institutions can say nothing norms can be said, some enterprise managers may be relatively unfamiliar with the word network optimization, for many industries SEO or SEM is an indispensable part of network marketing, Some enterprises are relatively internal lack of such people can have a distant thinking of talent exists.

2. The enterprise lacks the real cognition to the SEO

We can see that a lot of enterprises have their own official website or our peers, the author of this perspective is standing in the enterprise, many corporate sites to use the name search to see whether the site has done the optimization work, from what aspects of it? Mainly title|keywords| Description, Internal page article update time and content picture alt tag Add, anchor text settings and so on all aspects of rapid observation. It is not difficult to find that many enterprises do not pay attention to this piece of work to add, the reason is not SEO can not bring benefits to these enterprises, but the enterprise itself management level does not involve the concept of network operation. Ma Yun with a Taobao change 400 million of Chinese shopping habits, E-commerce is the future of the Internet development rhythm.

3. Large proportion of SEO outsourcing

The company that I was in was a phenomenon that SEO work all outsourcing, optimization group is Nanjing, Jiangsu, the relatively high cost, due to the particularity of the industry and corporate leadership of the remote ability to promote the company attaches great importance to network optimization work, but the enterprise can not realize and lack of this part of the talent to carry out optimization work, For the general company, there are few dedicated personnel and institutions mainly to do site optimization work, in the author came after the company became special, there is a complete network marketing department, including micro-bo marketing staff, micro-credit marketing staff, QQ Group and community marketing and SEO Network optimization are responsible for the development. But for the vast majority of enterprises this architecture is not realistic, more is to outsource the work of SEO, looks very convenient, how much money to do, with time to see the effect.

But according to the author understands, may some professions only needs the rank to achieve the goal, but the rank does not equal the conversion rate, but does not have the rank that is certainly does not have the conversion rate this is the premise. Compared to the earlier time SEO outsourcing is in the keyword rankings have done a great upgrade, but because the outsourcing team needs to face a wide range of industry sites, and not as employees so really understand the services of the enterprise, compared to the only need to rank industry, the author of the industry customers pay more attention to the overall experience, Before the SEO outsourcing team no matter from the friend chain to the release of the soft and not too much of the embodiment of the author's industry related, but simply for optimization and optimization.

For many enterprises outsourcing may be in some degree has reduced the amount of work of the enterprise, but as the main channel of network Marketing enterprises or recommend optimization can build their own team, as the author of the company, there is a complete network marketing staff, Everyone in the publicity when the author more let them pay attention to marketing and SEO dual concept, simply said that will be the content of propaganda as soft advertising and can be both SEO auxiliary. This personnel framework may not be suitable for other industry reference, each method has a desirable and undesirable place, the key to see how to absorb and for their own use. SEO industry rely on is to outsource to eat, this point every enterprise has its own consideration is also normal, but still the same point of view: To do the network marketing channel of the company has its own optimization personnel, so as to better cooperate with the enterprise network Marketing personnel overall work layout and practice.

Again tell me about the optimization of the site, I do SEO is not a personal interest is not a professional guide, but the company forced to talk about personal experience for the same and the author of the same network marketing personnel engaged in Seoer optimization assistant work how to carry out:

1. Familiar with the site front desk and backstage control

The general Network Marketing staff for the word SEO may not be very unfamiliar, but for the actual combat may have a lot of vacant, if you want to start from a 0 SEO basic marketing staff gradually grasp the basic optimization skills SEO, need to start from understanding themselves. For example, the need to understand the language of their own web site writing, the loading speed of the front blocks, whether compression, the corresponding function display area and the background corresponding to add control items clearly mastered, which is important for the maintenance of the daily foreground content.

2. Do industry user search experience analysis and competitor website analysis

① the author in doing the website (Hefei decoration company http://www.xxxx.cn/) Some keywords and long tail keyword, once in the local a popular forum has done a search poll, collected a lot of keywords for the industry and long tail keywords: such as

[Hefei Decoration Company]

[Hefei Decoration Company]

[Hefei Decoration company which home good]

[Hefei which decoration company cost-efficient]

[Hefei Top ten Decoration company]

... etc., do a careful collection and analysis, do SEO only fully understand the target customers possible search habits and scope, can be targeted to do nets work;

② to the competitor's website collects and analyzes, the author in the early stage to the colleague website extracts the information mainly from the homepage and the inside page source code extracts the material, for example code optimized layout, title, keyword choice, description how writes and so on. In conjunction with the late search engine algorithm and Baidu Optimization Guide to continue to modify and implement (note: Time cycle to grasp, modification is not easy frequent)

③ to Webmaster Forum to collect the latest optimization ranking methods and optimization considerations, online well-known webmaster network has a lot of Baidu can collect their own, these are important learning channels.

3. Deepen the search engine algorithm concept

Speaking of algorithm, in fact, the author as a non-professional seoer for the algorithm is not a lot of understanding, Baidu Optimization Guide 2.0 was I read over and over again, webmaster Network has many experts will publish the latest algorithm information and coping strategies, this point the author may be better to absorb, and then targeted on their company's website substantive changes, for example, the recent green and pomegranate algorithm I did a very in-depth information collection, in the last two months on the site has revolutionized, relative to Said to have a very good effect.

4. Develop original writing ability

The author has done the station group, for the daily maintenance work, often use a false original tool, called bottle mouth, do not know whether it can be used now, but do not recommend to use, relatively speaking, Baidu may be included, but long after the possibility of deleting records, so need to cultivate their original ability, many people do not know how original, Original did not know where to release, also do not know what the original, I have been entangled, but may be in the recent contact with many webmaster nets when the inspiration, as the primary purpose of marketing as a seoer, soft paper can be divided into two categories: industry-related soft, pure network optimization and hot topic soft wen, Industry soft article for the enterprise itself marketing staff is not a difficult to write the text, can be used as a promotional planning case or communication with customers to write. Network optimization and hot soft text is the use of Webmaster Forum to collect experts to write the composition of the optimization of soft skills, can be two times or three times development, but for the middle and late has a certain writing background to the original proposal. As the site Daily News and dynamic article update is also the same as the original, only in this way to better cultivate spiders crawl habits and access habits (here a little bit of teaching!)

5. Learn to submit and post the same soft text as the professional seoer

As long as you professional a little related to the Internet this is all not unfamiliar, SEO is the same, the author and do the station SEO time is not long, less than a year, as only 8 hours only 2 hours can be spent on SEO, the author of this two hours considerable attention, The distribution of daily browsing Webmaster website original and extract all kinds of knowledge and record, every 1-2 days to spend time to original an article or serial published in the popular webmaster network to increase quality outside the chain. and collect the information collected posts.

It is important that you do a good job of collecting and adding floating information on your website every day, without the concept of numbers you will not be able to find out the answer to the problem after special events.

(the author of the station, the enterprise station traffic is not very large, about 145-200 daily, the regional station is relatively good to do)

6. The collection of related auxiliary platform

The main need to collect the scope: classified information sites, business-to-business Web sites, domestic popular blogs, site directory submissions, Friendship link platform, popular Webmaster forum, electronic magazine production and so on.

In fact, I do SEO process encountered many problems, for example, the user experience, this has been placed in the weight of the position, the company's top more will ask me to optimize how to increase the conversion rate, ah, this is always need to solve the problem, but on the SEO itself, the hard learning is not a problem, is not the author Haikou just learn really quickly, we do not think every day we can not do what, to think what can be done, your heart where? Where is the result, do you go all out to deal with one thing? All in their own thoughts, write to the same situation as I work in the station friends.

Finally, I recommend a real-time SEO learning Group 134413448, exchange growth, there are regular YY courses.