Talk about business marketing: free strategies and pay strategies

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

All along, many companies in order to save resources, promotional models generally take to obtain free flow type (the most typical is SEO, other such as information release type, etc.), which SEO is indeed to attract high-quality traffic source of the promotion model ( A small or medium enterprise station that aims to rank key keywords or a large e-commerce site that acquires large amounts of long tail keyword traffic with massive content.

However, the real competitiveness of enterprises, the rapid development of the promotion model should not be limited to this. We all know that SEO needs a certain period to achieve the desired ranking effect. If the competition is fierce, it will probably take more time and energy. Free flow to a certain extent is beyond control, because the search engine will constantly adjust the algorithm, the site rankings will naturally fluctuate. Free flow is a time to accumulate, and in the process of enterprise development, time is precisely the most valuable. Paid traffic is the easiest to get, although he needs money to buy, but as long as you can grasp the amount of advertising and revenue between the rules, then traffic for you is only money can easily get a tool. Free flow is a time to accumulate, and in the process of enterprise development, time is precisely the most valuable. Paid traffic is just the easiest to get, although he needs money to buy, but as long as you can grasp the amount of advertising and revenue between the rules, then traffic for you is only money can easily get a tool.

The advantage of paid traffic is that it is stable, fast, and large, and of course his only drawback is that he needs to pay. Pay promotion let a lot of people have resistance, they will feel, can not spend money, can save some on the province, not there is free flow can obtain Mody, then I why spend that wrong money. So a lot of companies in the free promotion of slow forward or stalled, and then slowly by other rapid development companies beyond the elimination. Some people will say, this auction promotion or other portal ads we have done, the effect is not good, so we will not do. In fact, many companies have tried Baidu bidding or Google ads, found that the effect is not very good, pay the return is very unsatisfactory. In fact, there are several reasons:

1 Improper selection of keyword

2 bidding propaganda Description Improper statement (that is, the form of advertising).

3 LP page (landingpage ad arrival page) cannot inspire the desire to buy.

4 Your product is simply not suitable for bidding (ie, product profit is too low). Then I would like to question the original site planning stage profit model is seriously considered.

So for these points we should pay attention to how to improve it, talk about my personal advice.

1 do not focus on a broad keyword, long tail keyword is often more likely to bring customers intent.

2 through learning, adjustment and gradually optimize their own advertising forms.

3 Please refer to the relevant articles for promoting the flow conversion rate of the Business-to-consumer.

4 review of the profit model

The excellent pay flow channel should be when you spend 100 yuan of money, you can get 150 yuan (must be greater than 100 yuan) of the order income. There are some risks in the bidding mode, so it is necessary to have a feasible scheme in terms of keyword selection, advertising language setting, time of launch and so on.

Personally think that another better mode is CPS (cost per sales to the actual number of products sold to convert the amount of advertising) when someone to help you sell a product, he will get a few of the Commission, such a promotional model in foreign countries is very popular (Chinese net earn Operations CJ,CB project), In the domestic also increasingly become the mainstream (Alimama). The CPS model greatly reduces the operational risk of the consumer operator, The Advertiser.

If you want to develop quickly and make a quick profit, you should change your stability. In the accumulation of free flow at the same time, the development of excellent pay flow channels. I think this is really the way to promote.

Comrade Ma Yun has said that free is often the most expensive.

Because it takes time (and, of course, money) to do the price.