Talk about car rental website can bid and SEO at the same time do

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Today I want to talk to you about the car rental industry to promote the problem, because the author recently took over a car rental industry website Promotion list, now will be a few months to use the process encountered a problem and share with everyone.

We know that the SEO optimization of the corporate site is the home page keyword, the ranking of us and enterprises are naturally very happy, but the problem has come, when our corporate Web site ranking up after Baidu may call the enterprise, the purpose of the telephone is naturally to allow enterprises to buy Baidu's bid ranking ads, There have been rumors if Baidu promotion call you do not agree, then the site ranking may be emptied the next day, although the news has not been confirmed, but the author is still afraid to take the company's website to try. Through this thing I reflect on a bit, a website has been SEO promotion, so also not suitable for Baidu rankings to optimize it? The author's answer is: not suitable! Why? I will give you some analysis.

First: About links

We do site optimization, the bottom of the enterprise site will have some friendship links, generally these links will be in 30 or so, if we directly with the optimization of the site to do bidding on the existence of such a problem, bidding over each IP is a few dollars, If the customer clicked on the links in the relevant web site so wasted this one IP, but also wasted money.

Second: Online customer service problem

We do site optimization for car rental companies, the goal is to be able to bring customers in the long run, so it will be placed on the online customer service system, and set up online customer service system does not automatically eject in order not to affect the user experience, and for the auction site, because each IP is to buy, may customers come once will not come second time, So when customers come when we naturally hope that every customer and we consult, so the customer service system is generally set directly pop-up, so this point because of bidding and optimization of different purposes so customer service system is different.

Third: Server Selection

If it is to do bidding, then the server must choose the domestic, at the same time the best is a multi-line room, because the price of each IP is money bought, if the user 7, 8 seconds has not opened your site so very likely to close the page away, and optimization station relatively no such concern, for the site open speed is not so harsh, So this is one of the reasons for the optimization station not to do bidding.

IV: on long-term interests

General Car rental Industry optimization station is the long-term interest, a customer came to the site to call and then deal, after the service and so on, will try to give customers a good experience, while allowing customers to continue to submit orders on our website. But the bidding station is different, pay more attention to is one-time, as long as has the customer to us as far as possible the transaction as soon as the customer also does not come does not matter.

Five: Bidding will affect the optimization

A corporate site at the same time bidding rankings and optimization, but very bad for the rankings, because each day through the auction may be able to more than 1000 IP, but once the auction may be stopped 10 people to visit every day, then your site's ranking in most cases will be subject to fluctuations, This is also one of the important reasons why we cannot combine bidding with optimization.

The above 5 points is the author about the optimization station is not suitable for bidding reasons, if the enterprise to bid promotion, then the author of the proposal is to use a domain name specifically for the auction promotion, a principle, do not do the bidding site to promote, do not do promotional sites to do bidding. Finally, this article original from Xian Car Rental network http://www.xianzuqiche.com/(Xian Wedding Car), reproduced please indicate the author link, thank you.