Talk about Emmar's recent SEO and marketing experience

Absrtact: There is a period of time there is no log, today deliberately stop at hand and you talk about Emmar recent SEO and marketing feelings. 1, again talk about website marketing and keyword selection and distribution after this period of marketing experience, Emmar feel the choice of key words and points

There is a period of time there is no log, today deliberately stop at hand and you talk about Emmar recent SEO and marketing feelings.

1, again talk about website marketing and keyword choice and distribution

After this period of marketing experience, Emmar feel the choice of keywords and distribution and flow directly related. At the beginning, I like to put a lot of keywords are placed on the home page, and then the chain, outside the chain of anchor text points to the home page, the advantage of this is a short period of time will be the homepage of several key words to push the first pages, but the defect is also clearly displayed:

A, too many keywords, diluted the main keyword weight, resulting in the site's main keyword instability, a month or two may appear in the home page, but a long time, due to external competition environment, Baidu algorithm changes, will soon fall.

B, the website keyword can not direct users to search the page, such as user search is LCM products, he through the LCM product this keyword into the home page, but open the homepage is not product pages, so increased the bounce rate.

So how do we improve the situation?

In fact, we only follow the principle of "nature", a slight stack is also harmless, reasonable distribution of keywords, we first statistics all the keywords, and then according to the key words and the relevance of the page to the Scientific division, the personal feeling of home 5 keywords best, and note that the weight of the keyword is from left to right from high to low , so the first keyword must be the core, many friends like to put the site name in the first place, in fact, this is very wasteful, the site name and slogan after the keyword can be, but be sure to remember that the description (description) must be the first time the site name.

Except for the keywords on the home page, other pages of the key words also need to carry out "natural" allocation, so that will not form a key word of the disordered state, from the home page to the sub pages from the heavy to light, such a reasonable arrangement will digest the key words identified in advance, and do not appear "primary and secondary" phenomenon.

2. The relationship between anchor text and website content construction

Site to do SEO, in addition to the site itself to have an excellent structure, also need strong outside the chain support, Emmar a few months to feel, found a very interesting phenomenon, that is, the number of anchor text directly affect the search engine import links, take Xing Yu-electronic example, at first, I pay great attention to "LCM" "LCD" two keyword optimization, so decorate a lot of anchor text, after a period of time, through the flow monitoring software observation, most of the flow from the keyword "LCM" and "LCD", and later because resources slowly depleted, I put anchor text slowly turned to the "led", after a while, I found slowly "led" Import link slowly began to increase, until now, "LED" is still the main force to import links.

Phenomenon Analysis:

SEO is like losing weight, today's efforts to determine the effect after one months. Xingyu of the phenomenon reminds me of a noun: "Google bombs", even if the site itself is built around the "LCM" to build, and a large number of imported anchor text is "led", then the final decision to include the effect of the "led" this keyword, the phenomenon of Google bombs is now no longer appear, But let us see the search engine external chain value.

3, SEO brought to marketing what

This period of time through the site to visit many customers, the company is to do lcm,lcd,led products, many people through the search engine into the future, will also consult some peripheral or similar product information, the reason may have two, first, the visitors are in a hurry, there is no time to study what our company is doing, then use the customer service system to start consulting , second, the website itself does not account for what we are doing, so let visitors take the initiative to come to information. This has formed some ineffective consultation, will spend a lot of time and communicate with them.

But Emmar has been more focused on precision marketing, so I also have to import links and the content of the site itself to make some corrections. In fact, this feeling is very good, while grasping the pulse of the market, while the site and SEO fine-tuning, I think this is a complete interactive mode.

Summary: The role of SEO just increased the number of visits to the site, but also to reach a business to provide a possibility, so we do in the network marketing, the focus is still to fall in the marketing, SEO is only a technology to achieve the way, SEO must be around the changes in the market to adjust.

Emmar recently wrote less log, the main reason is that I have a lot of time and energy for the site and the customer "talk business" on, but I think the real SEO is required to test the practice, the above is my experience of this period of time, theory from practice, I hope you like. Later Emmar will have more practical experience to share with you, please look forward to.

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