Talk about Facebook's new "participate in advertising" model

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Facebook has also launched a new form of advertising to "participate in advertising," hoping to win the hearts of advertisers.

"Participation in advertising" is a new form of advertising services, which makes the boundaries between marketing sites and social networking sites become more blurred. When a user logs on to Facebook for the first time, the ad is displayed on the main screen and prompts the user to operate in the ad, such as commenting on a movie promo.

After the user completes the operation, by adding Bravo TV's TV series "Project Runway" to the personal events list, Facebook can spread the ads of Bravo TV to more users by sharing the message.

It remains to be seen whether the ad model will work, but Facebook says 70 of the country's top 100 advertisers have already put ads on Facebook since 2007. Facebook's share of the advertising market in the US is only 1.1%, according to comscore, a research institute.

"I've never heard of people posting ads on Facebook, and I don't spend my advertising budget on Facebook," Angie Tulgetske, an industry expert, said Taquitesco. "Facebook is in the midst of a downturn in the online advertising market, with the U.S. Interactive Advertising Agency (IAB) data showing that U.S. Internet advertising will drop to 14.5% next year from 17% this year.

For social networking sites, the impact is greater because advertisers are still exploring the effectiveness of advertising on social networking sites. But the advantage of social networking sites such as Faceboo and MySpace is that it has lower ad prices than other media sites like Yahoo and AOL.

From the user's point of view, not all users support Facebook's "participate in advertising" program. Heather Watson, a 32-year-old Tennessee user, said: "' participation in advertising ' affects Facebook's user experience and I will not participate in the project." ”

In this respect, Mark Zuckerberg, Facebook's CEO, says Facebook's current main task is to expand the user base rather than boost revenue. Over time, a reasonable revenue model will emerge sooner or later.

Source of this article: www.126zhan.com