Talk about group buying industry "loser" fade impetuous after mentality course

It Internet industry to the peak of enterprise worship abound, but very few people are concerned about falling into the lonely old Beikewen, group buying industry Stadion. Group buying rose nearly four years, multifaceted of fierce fighting has long been in the book, the current United States, the Mass Review group market share of over 70%, the industry pattern has settled. But for the future development of the industry, sometimes the failure of the case more successful model more nutrients and warning significance, this week's 2013 year-end inventory of the first phase of the group buy Industry "loser" faded after the mentality of the process.

Stick to the Executive

"Outside evaluations don't matter to me anymore."

Distance with the last full network CEO Feng Communication has more than two years, at that time is full network scenery, according to the independent group to navigate the group 800 data display, when the full net of the monthly sales in 100 million yuan, ranked group buying industry four, signed a dream to become a brand image endorsement soon, Located in the east straight door incredibly building full network office can see this cartoon character image.

And now, Feng revealed that due to rent reasons, full network office has moved to the whole Jiuxianqiao.

Before interviewing Feng, he was always busy and spoke fast. Once he was on a business trip, while helping the taxi master to accept a roadside interview with the Beijing Commercial news reporter.

Now, the first group-buying veteran to announce a profit has been blunt about not wanting to expose too much.

"I don't care much about the outside world now, this is not quite the same as in previous years," Feng admits. This is not because the market share of the full network continues to shrink, but "companies in the spotlight will be able to whitewash a lot of shortcomings."

"To be a healthy business is the goal I set for a full network", which will not be changed by the monthly sales volume of the full net this year.

According to the Regiment 800 data, the full net in the first 10 months of this year's market share performance is poor, monthly sales only 36 million yuan, and the current industry first monthly turnover of 1.19 billion yuan.

Feng is no longer obsessed with data representation, but instead focuses more on the health of the inner cycle of the enterprise, he made such a metaphor, "although a person is very rich but he is not good, or a person's health but there is a mental problem, these two kinds of people I do not envy, full network now the pursuit is different from the first two."

Of course, after the enterprise from the prosperous period to come down, the helm of the mentality of transformation is not an overnight. "I have undergone a number of adjustments, including communication with friends and their own understanding of the enterprise and their own is a process of precipitation, there is no bad," Feng said without any taboo.

He is still working late every day, focusing on all the emerging and hot areas of the IT Internet industry, in order to be full or for his entrepreneurial ideals. Who will be the rise and fall? There is no standard answer to this question, has been engaged in China's Internet entrepreneurship for 11 years Feng understand this truth.

Working staff

"More like the cohesion of the company."

and full network once all-powerful, Jiangshan different, tick group is a low-key enterprise, from the noisy hundred regiment to now the pattern has been set, it almost never appeared in crazy digging feet, everywhere expansion, redundancy compensation and other group buy news. At the same time, it is also a too slow-heat enterprises, whether it is the industry merger tide or ranking subversion reversal, in the regiment 800 of the data report, the Tick group monthly sales change Little.

According to the latest data, the number of ticks in November this year was $24 million, which averaged $33 million in the first 11 months of this year, compared with $60 million in the same period last year. However, from the Regiment 800 data, high friends, thousands of goods, full and tick of the four sites this year monthly sales are declining trend, but the tick group staff mobility is small, at least from the public relations Department staff changes to see this.

"Song has been very busy recently very crazy, most of the time on the plane," said Miss Su, a group of reporters to Beijing business newspaper reporter disclosed, "We start from the beginning of the development of mobile end business, which accounted for a lot of his working time." Miss Su's mouth of the song is always the song CEO, and Miss Su is accompanied by this enterprise from the line to the present veteran staff.

Asked about her reasons for sticking with the highly mobile industry, Miss Su told the Beijing Business news reporter, "the cohesion of the company and my loyalty." In her view, the company's founder "is a particularly serious person, such people can do things."

However, it is undeniable that the action of the tick is much later than that of the peers. According to the U.S. regiment, it began to pay attention to the development of the wireless terminal since 2011, the beginning of March, the launch of Android, iphone version of the mobile phone client, a whole year earlier than the Tick group, the United States Group mobile end of the turnover accounted for more than half of the installed capacity of 60 million. The Beijing business newspaper reporter Login App Store found that the latest iphone version of the group's mobile phone client upgraded on October 6, only 4 comments, the United States Regiment's upgrade date is December 9, received comments 76.

In fact, the purchase industry mobile end of the turnover ratio has been pulled from the beginning of the 30% to the current 50%.

Of course, there are a lot of people who still choose to stay in the group buying industry and not Miss Zhang's belief. "I just want to keep a stable job, do not want to toss it again," another in the group buying industry ranked after the site, Miss Chen to the Beijing business newspaper reporter said.

Outgoing staff

"Don't want to stay in group buying industry"

Unlike Miss Zhang and Miss Chen, more people do not have the time and confidence to wait for their business to create myths, perhaps only to leave to help them out of anxious mood. Miss Liu made such a choice, leaving the thousand products at the beginning of this year.

"Listen to colleagues said that the thousand products net originally in the home building 5th office Building has been rented to Chelto help", after leaving the thousand products net for several months, her understanding of the old club only these, the reason is that Miss Liu before in the thousand product colleagues have not been employed. "I heard it was closed. ”

The latest group 800 reports no longer reflect the monthly sales figures for the thousand products. "The volume is too small, the November data is less than 10 million yuan," the group of 800 insiders to the Beijing commercial news reporter disclosed. This specially selected in Gishi August 18, 2011 8:18 On-line group buying website also difficult to escape closes the doom. Has been hailed as a black horse purchase of thousands of products online a year after the ranking of the industry to the seventh, and even the old group buy full, 58 group buy and Tick chop under the group.

The fate of the poor there are foreign and Tencent pedigree of the network, the data show that although in November to sales of 29 million yuan ranked sixth, but the distance of the fifth is 281 million yuan. Its public relations department personnel also change new person, Gao Peng former market personage Mr. Wang tells Beijing Commercial newspaper reporter, its now has job-hopping to quickly eliminate the industry, directly farewell the internet industry.

"To tell the truth, I think group buying development prospects are not clear, so simply changed an industry", just left the miss to Beijing Commercial newspaper reporter bluntly, "also have peers dug me, I hope I continue to buy dry, but I really do not want to do group buying." Beijing business newspaper reporter found that most of the employees from group buying leave few people still in the industry continue to fight.

But in the eyes of the Longwin founder, "internet finance and O2O industry is the most desirable, O2O services will be very different, different people on the service will have a variety of needs, so all kinds of vertical O2O areas will have the opportunity, and the potential is huge."

Like the American CEO Wang recently praised Bill Gates's famous quote, "You no matter how corrected, people usually underestimate five years after the change, and even easy to underestimate the changes after ten years." Apparently, the bon of the group buying site is just the end.