Talk about how to avoid the excessive optimization

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How to avoid excessive optimization

With the adjustment of Baidu algorithm, the site optimization of the inspection more and more stringent, a little careless will cause optimization over, and then keyword ranking down, flow reduction. Recently, I found some well-known SEO site, the weight is quite high, but the recent beginning of the keyword ranking is not stable, some keywords ranked sharp decline, the author analyzes the most likely reason is the optimization of excessive, the author in the Forum also found that a lot of webmaster said their site was down right, the author analyzed the Many are also because of the optimization over the cause of today's surfing optimization for everyone to talk about how to optimize the site optimization to avoid excessive optimization.

Typically, the optimization is manifested in a few ways:

1, keyword accumulation

SEO novice often easy to make this problem, they would like to put all the keywords are placed on the homepage of the title and description, so easy to cause the right to fall. General a website three or four key keywords on it, the key words to the natural distribution, not artificially put together. Avoid a few keywords are in a place, a large number of keywords appear position, the more natural the better. Not modified site optimization is the best site optimization, can not see the modified site optimization, is the highest level of site optimization.

Some stationmaster in order to have a good rank, increase the keyword density, do this also very easy to cause the optimization excessively, the general Webmaster tool thinks the keyword density control in the 2%--8% can, the author does not think this, this is too mechanical, according to the website situation, the development keyword density. If your station is a new station or a very low weight station, surfing optimization recommended keyword density not more than 2% so more insurance, to avoid optimization, if your station is the old station or the weight of the higher stations, more stable station, then the keyword density can exceed 8%, so will not because of optimization over the right, the author did an experiment, A stable station keyword density up to 20% will not be down right.

2, the website optimization does not have to be exhaustive

Surfing website Optimization think that do site SEO, several aspects do it, do not pursue everything, the optimization of the skills are used, so difficult to grasp, a little careless optimization over, it is also very easy to understand, Baidu like the pursuit of nature, suitable for user experience, how to site SEO to do everything, is bound to hurt the user experience, is bound to be too targeted search engines, which led to the optimization over the right, special tags, such as h1, bold, italic and other special tags, with one to two on it.

3, Anchor text optimization over

Here, including the station and station outside the anchor text are different, not too much the same, so it is easy to cause optimization over, internal link anchor text do not point to the home page, the text should also be diverse, to avoid using only the main keyword a cat text. Each page links to the first page of the paragraph should also be different, some webmaster like the end of the page put on a paragraph of the same text, and through the cat text to point home, I think this is not desirable, although not necessarily lead to optimization, but it is easy to lead to optimization over. Outside the site of the cat link and the cat links similar, but also to pursue nature, the pursuit of the diversity of link text, to avoid using only the core keywords.

4, a short period of time to update a large number of content

Some webmaster in order to enrich the contents of the station, want a good ranking, a short period of time a large number of updated content is also easy to cause optimization over. Imagine, people eat too much food, also do not digest, not to mention the search engine. A large number of updated original content is fine, if a large number of updates reproduced content, a high degree of duplication of content, greatly increased the possibility of the right to fall. Articles to be added to the law, the regular addition of the search engine is recognized.

5, outside the chain for a short time to increase excessive

This is caused by the most important aspects of optimization, many webmasters are often anxious, a short period of time to increase a large number of outside the chain, and the quality of the chain is generally not high. Often outside the chain is relatively narrow, fixed several websites posted a large number of outside the chain, causing search engine attention. Outside the chain construction and content added, to pursue stability, with the adjustment of Baidu algorithm, we can find that the top of several stations, the chain is not very much, indicating that Baidu pay more attention to the quality of the chain outside the chain of the broad degree.

6, Links improper

Links will also cause the optimization of excessive, exchange links also need a process to avoid a short period of time to increase a large number of links, the best exchange of links to establish a time range, such as two-month exchange of 20 links, weekly exchange of two to three can be. Steadily increase friendship links, smooth over to give Baidu a stable environment, to avoid excessive increase.

7. Don't cheat

Do not use hidden text to improve rankings, some webmaster due to site space or site structure restrictions, can not increase the amount of information, the use of hidden text technology, so it is easy to cause optimization over, be down right out, also do not short time to buy a large number of links, but also easy to cause optimization.

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