Talk about how to borrow hot spot to explode the news the east wind let the flow fly up

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The so-called Internet hot spot news, even if the network name is concerned about the issue, because the Internet beyond the traditional media, so the news event no size relationship, as long as enough attractive people will arouse the crazy attention of netizens. For example, the recent case of Donnie Yen and Chao Wenzho, Shu qi anger to delete the micro-blog incident, MA 91 countries and other events. These events will often cause a crazy click on the Web name, and if you can use some of the online hot spot of news events of the East Wind can let your traffic fly up. The author's site recently borrowed the "Ma Ying 91 countries two areas" hot spot news events, so that the author's site has a big promotion. Now let's look at the data.

Above is the author's forum recently done a test, is the use of "Ma Ying 91 countries two areas" of the incident to complete. The news is not very new at the moment, but its real impact is the subsequent news-burning effect. With more and more knowledge of the news, netizens began to reflect on the problems reflected in the news. And the author grabbed the net name of this point, began to this netizen interested in the issue to make a comment on the article. As a result of this incident, more and more visitors find our site. Above we can find that the author of this message in the author of this article has more than 5,000 traffic, and this series of news is also the author's site traffic in this week has a big leap. As shown in the following figure.

Through a series of news and comments brought about by the effect of the obvious. These hot spot news not only will enhance the site traffic, at the same time for our site brand promotion can also play a great role in promoting. But there are two sides to everything, the use of hot spots to explode the flow of news events also have advantages and disadvantages.

The benefits of the news event to the site by the hot spot

1: The promotion of traffic: news events, the most important thing is to be new and can grasp the hearts of netizens, but also can provide users with useful information. Typically, you can bring a doubling of traffic to your site. At the same time, we must pay attention to news event information content typesetting, how to provide users with a comfortable and fast reading environment is a problem you must consider.

2: The development of loyal users: information sites compared to other sites, often more difficult to retain users, because the news is everywhere, users can find news anywhere. And if we can take advantage of these hot spot news, then we will be able to attract visitors to continue to turn back to your site, to become a loyal user of your site.

The disadvantages of the news event to the site by the hot spot.

1: Hot Spot news events and our site is not related: Each field has its own relevant industry news events. Not all news events can be sent to our site. And if we can't deal with the relevance of this point of attention, often counterproductive. As if our site is an SEO theme of the information site, but there appears "Shu Qi nu Delete Micro bo" event, imagine users and search engine will make how to feel. If you can not put the content of good news events, will make your site lose authority.

2: Do not grasp the frequency of news events, that is, how to skillfully circumstance. If your site is reproduced other people's articles, do not have their own characteristics. Then no one wants to go to your site for the second time. In fact, the truth is very simple, we have learned in primary school, that is the wolf. If your site does not adhere to high-quality articles, even if the East wind blows, your site will not fly.

At the same time, we need to pay attention to some sensitive news events, such as the impact of the country's stability and prosperity of events, and so on, we should not follow the crowd. The east wind can certainly drive your site, but it may also blow across your site. This article is edited by SKF bearing http://www.skf-bearing.net/, reprint please keep the source.