Talk about how to classify the keywords of different websites

Absrtact: Most of the Web site because the webmaster business is not proficient in the operation of the site in the process of keyword-guided traffic flow is not smooth, many of the development of the site has stagnated, and want to solve this problem must be in the site before the formal line classification industry keywords,

Most of the Web site because the webmaster business is not proficient in the operation of the site in the process of key words to guide the flow of traffic, many of the development of the site has stagnated, and want to solve this problem must be in the website before the formal classification of industry keywords, find their own keyword positioning, Can not think of a site contains the whole industry keyword, this is also unrealistic, the following specific to talk about how to classify the keywords of the site, through high-quality keyword management for the site to get a better search engine rankings.

According to the keyword Market heat division

Different sites can do different hot spots, and most of the webmaster in the choice of keywords will choose the industry and the search for a higher level of words, and the choice of these words can not be all selected, to learn to distinguish. For example, "weight loss" The word, there are many hot words are related to weight loss, below we take a look at the Heat keyword related to weight loss

I believe you can see so many hot keywords constitute the whole weight loss industry, but our site can be included in these words? This is obviously unrealistic, so we need to according to the heat accurate positioning of their website keywords. Choose the method of weight loss then weight loss drugs, weight loss products These keywords are best not to choose, we are not brand sites, in order to have a high above the breakthrough must be accurate positioning. And if you choose to lose weight the fastest cheat, then I think the above words are not for you, you are only suitable for the word, if you still want to do other words, I guess you will get nothing.

Second, according to Baidu to promote the terms of bidding to divide

Baidu is now the promotion of competitive bidding is very hot, random search of a word can see a bid ads appear, so also for us to locate the keyword has brought a certain degree of difficulty, to know a user to enter the search engine first to see the site should be ranked in the top three of the site, the flow of such sites is also to obtain more, Therefore, when we choose the key words must be linked with Baidu promotion bid. If you are going to do medical-related words, then see if this type of medical keyword has more than 3 bid promotion, if I suggest that it is best to choose another word, because there are 3 promotional bids before your website is online, then you will probably have more promotional bids when your site's ranking rises. , your key words will be worthless. There is also a point is that we choose the words best to observe the top right corner Baidu has a certain promotional site, if you have to click to enter these sites to observe the keywords of these sites is consistent with the theme, if the upper right corner of 5 such sites to meet the theme of your keyword, I think we are also competing with each other, can give up properly.

Three, according to different professional different name division

In the eyes of most of the users, IPHONE5 is actually the next version of the iphone, so many people understand IPHONE5 this phone when the first word to be entered must be "apple phone" rather than "iphone5", which is the difference between professional and unprofessional, We choose the site keyword when we have to grasp the user's psychology, to determine whether we want to do professional search words or the general public search words, but not to generalize. The generalizations will only lead to your site is not clear, search engine spider crawl is not clear, this to the development of the site is not much benefit, also get the trust of the search engine.

As a webmaster we have to choose their own website keywords must understand the keyword segmentation, not the same words will have different search crowd and competitors, only accurate positioning their own words, and then combined with quality management can be enough to allow their own web site access to user support, keyword positioning is not allowed with half-hearted site will only be reduced.