Talk about how to do well the website keyword localization and the keyword analysis

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Site positioning can be said to be the core of the entire site, why do you say so? Because when we build a website, if there is no goal, there is no correct positioning, we do not know where our target group, the site's true promotional value. This is no doubt a waste of time and energy. Without a good site location, there is no good start. Here to talk about how to do a good job site key positioning problem.

So how do you position the site? What are the core issues to consider for site positioning?

Website keyword selection

First, we should take into account the competitive level of the keywords. If you choose the keyword is very competitive, then it is likely to build your station a year later, your keywords are not able to do the home page. For example, if you are a cosmetics website, and your keyword is cosmetics. This keyword often has tens of thousands of searches every day, but for the new site, it is inevitable that some can not. Therefore, we need to understand and set the keyword difficulty and goal, first optimize 747.html "> Search index less keywords, so as to find their own development positioning."

Case study

If you want to do a website is thick-walled steel pipe, and you set the key word is steel pipe, which is equivalent to your target group has been set wrong. Your customers through the keywords of steel pipe into your site, jump rate will be very high, because they demand the steel pipe, rather than thick-walled steel pipe, these two although the name is similar, but the real use is not the same, one is molding, one is material.

Keyword analysis

Second, to understand the key words of the relevant index and the number of competitors. Often the higher the correlation index of a keyword, the higher its popularity. And by looking at the number of competitors, can also understand the basic key to how to allocate the keyword, is to discard the main keyword, instead of doing some partial unpopular words. These are the places to decide.

Again, to understand the key word conversion rate size, the real core of the problem. Site for keyword positioning, its fundamental purpose is to make money, if the site's jump rate is higher, even if there is a large flow, it is no use. Therefore, regarding the conversion rate question, needs the multitudinous seoer personnel to pay more attention only to be OK.

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