Talk about how to effectively improve the website "sticky" degree

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Viscosity is our popular saying, the main meaning is the number of users visit the Site page, the comparison standard salutation is "The access depth", generally speaking the user visits our website the more the page to show our website viscosity is higher, this is the user experience high one kind of important performance, because the user comes to the website to have only one purpose, Looking for information that is useful to you, if the access depth is deep enough to show that the content of our website has catered to the needs of users, so access to the depth of the data can be a direct explanation of the user experience of our site, today I would like to talk about improving the depth of user access to the site problem.

I. Targeted promotion for Target customers

I do not know if you have heard such a joke: "Yao Ming received a phone message one day, opened a look, the content is:" Are you still worried about your height? The XXX card increases the medicine to help you ...!!! "

The above effect if from the marketing point of view, is a typical lack of targeted promotion, on the issue of targeted promotion, some webmaster friends in the analysis of Web site traffic data found some strange phenomenon, they clearly prepared a good content, but also a lot of traffic, how Web site viscosity is not? Here is a very important reason is the lack of pertinence in the promotion, you are selling weight loss products, but to the literary forum to send ads, so that users can see your content, the user lies in the essence is not more, so targeted promotion is to enhance user access to the depth of the important means.

Two. Update content that is useful to users

This is what we all understand, the content must be original, things in rare for expensive, to increase the viscosity of the site will naturally give users the things they need, content and users, in essence and not in more, it is worth mentioning that everyone is saying to update valuable content, this "value" is what as a reference standard? I think as long as the user can solve the actual problem of the content is valuable, through the observation of my small station, some can solve the actual problem of the content, the user access to stay more than those who value too much content.

Three. Provide "related recommendation" on the page

For the above two points, this is a way to help improve user access depth, even today's large portals use this method to add "related recommendations" to each content-specific location, which is also designed to allow users to continue to visit other pages of our site in depth, as this caters to the user's habit of visiting the site, Everyone wants to see relevant, better and more practical content.

Four. Illustrated

Web site layout, art should have a beautiful, simple and so on, each page of the site should be illustrated by the way to display content, if the user found that a site is full of words may produce aesthetic fatigue, and then the good text content in front of the user will also be discounted, and the form of text by the picture appears to be much better , and the appearance of the picture will make the quality of the content improved a lot, some can not use boring words to describe things a picture can be solved, the user's access depth will naturally improve.

In the end, we have to mention an error in traffic analysis, I think we should not only focus on the daily traffic on the site, the webmaster I have seen the daily income of several yuan, the day IP only two-digit webmaster I have seen a daily income, these all indicate that the number of traffic is not the flow of all, And the quality of traffic is also extremely important, which will directly affect our conversion rate, so, targeted promotion of the site to obtain the target users, the real value of the content displayed in front of the target users, this is to increase the web site viscosity of the king. This article from the Www.860227.com starting A5, reproduced please keep the author link, thank you.