Talk about how to expand the key words should be combined with writing a good article

Because of my recent site Xiaobian a little bit small, every day to analyze the causes and solve one by one problem. Ranking finally up again and saw the rankings now stable, memorable those days and nights of work, but a great sense of accomplishment, do not feel very hard. Finally come to an end, to be honest, busy turn over all, but also for a long time did not share with you the recent experience to do optimization, today Xiaobian I share with you how to write a good quality original article to improve site ranking, Improve site access IP, increase the user's second visit and depth of access. Every day I cried out the contents of the Internet king, generally speaking like this, there is not an article specifically tell us what should be done specifically, pay attention to what details, I am not denying those predecessors, maybe I personally pay more attention to practice, theory of this thing, and sometimes Really hard to say. So in my opinion the most important thing is the method. Some webmasters or editors who want to write a website to write articles, or original articles, Suddenly puzzled, because they also think that a point of view, how to write their own copy of the pseudo-original that is good, then it is so Said, but if the intention to write, down-to-earth attention to the details of each note, in fact, writing soft articles to write original articles is a very simple matter, I was doing a series of Xiaobian network also learn SEO, a little experience to share , Write bad, please forgive me. Let's go directly to the topic, it is not to say that we did not water it.

A station to you, if regardless of industry, regardless of the nature, you can write in line with his promotion of soft paper? How should we use soft paper to optimize the effect of promotion? Then we should do specifically? We will not say how to go Do, talk about the actual what we should do?

A: The title of the article: the dominant ideology of an article, newspapers and magazines, you take a look at that title, there are wood? So the most important thing is to write the title of the article, the title is written well, your article is half successful, then we How to write the title?

(1) The title can be used by some keyword index tools, google analysis tools, or Baidu about included, or use the site key keywords, as well as long tail keywords to test, you can also go to the competitor's site to learn from, In front of you, and then take the time to modify their own mind to deal with, I believe we all know that the title of a party that the importance of the title here.

The main keyword expansion: For example, the main keyword your website is a logistics company, then we can be expanded to "the original operation of the logistics company!" This title, I believe many people would like to go in gossip little bit of it, to explore what exactly What's going on, this is the title of the main website keywords extension.

Keywords Long tail extension: For example, long tail keywords, can be combined with this industry, combined with our service content, combined with our region, for example, long tail is logistics company in Guangzhou, then we can be expanded to "Guangzhou logistics company which service is good, Shipments are cheaper? "Optimized staff network can not be too subjective, should be their own users, empathy, stand in the user's position, the user hungry search habits to be a good title, in my experience, the more public The greater the tone of the interview. This is the extension of the title of the long tail keyword.

(2) The first few words of the title are important. Why the first few words of the title is very important, I think everyone on the site should not be unfamiliar with the weight of the title in the forefront of the search engine will give the higher weight, so when writing articles should put the keywords as much as possible In front of, so this article's ranking and inclusion will be greatly improved. Just want to say why is not above, "Guangzhou service is good, delivery and cheap logistics company recommended"

(3) the relevance of the title. Or take the logistics company. Logistics company's main business is certainly to provide logistics services. Then you have to write articles related to their own logistics industry, do not write something irrelevant, Hao no relationship, for example, how to write MM so crazy in 7 days 28kg, or some of the top stars and who have long married 8 years Only exposed today. Write these articles traffic is high, but more unrelated articles will be distributed their own site weight, we are long-term as a station to accumulate more users, only from the user's point of view, we will get what we want Things to do, long-term adherence to update the logistics related industry news, logistics knowledge, then this site will be search engine that this site is specialized in this piece of logistics, the user search relevant logistics related news, I should be so professional The top of the site is the truth, you know.

Second: Content: Many webmasters have written articles said, oh, where there are so many original ah, where write so many words ah. In fact, do not go into a misunderstanding, the contents of the article may not have too much words, 300-500 almost, but the quality of the content of the article must be high, we must always understand the truth, we write articles both to Baidu, but also to the user , We have to write articles from the user's point of view, that is why now the station owners, content is king, the user experience put the first reason.

(1) articles should be bright, even if only a little, that is to say there is an attractive place. For example, you are a public relations company's website, the company certainly will often have a lot of activities, public relations activities, then we can take advantage of the characteristics of the industry, such as how many number where we will have a fashion show, there will be mysterious guests Play, this depends on your speculation, and may not result, but you say that certain stars to help out or France's top designers airborne, their own organization, ha ha.

(2) The article must be readable, can arouse the reader's sympathy, think deeply. The best though. If you write a partial technical article, do not stand on your position to write a lot of professional titles of technical articles, because the majority of users do not understand, confused when users browse, then he click on the XX press Now, what you write is a failed article.

Finally Xiaobian my conclusion is that writing soft articles to write original articles is not really difficult, mainly mentality, attention to detail, attitude is everything, the details determine the success or failure. Use your heart to write an essay and write it in a sharing mindset. Do not forget to use a very strong mother to write. You will eventually win the favor of search engines and win the trust of the user. Then you succeed.