Talk about how to improve the conversion rate of your website

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Many optimization personnel are more attention to their own site traffic, this is a common problem, I am also so. But our customers and we have a different view, they can take a day to bring them a lot of consultation, can bring how many orders. In fact, for the owners of the site, they are more concerned about the conversion rate of the site.

For our optimization staff, how should improve the conversion rate of the site to bring business value to customers? First of all, we want to allow customers to stay in the site for more than 4 minutes, because according to the relevant statistics show that only users stay in the site for more than 4 minutes, he has the possibility of consumption, So we want to improve the conversion rate of the site is the premise is to increase the user's stay in the site, and increase the number of users click on the page.

1, first to your user classification

First, categorize your users, then on the site to give different users of different portals, according to their psychological and current needs, respectively, give the corresponding recommendation articles or pages, so that users can provide relatively personalized content information, conducive to users of the site to increase the professionalism of the goodwill.

2. Provide online service

The service is now available on many websites, online customer service, online QQ and so on instant messaging tools Everything, why to add this tool, because the user is in the passive psychology of browsing the web, if you allow the site to slowly find what he wants, so that the conversion rate greatly discount, Online customer service can help visitors solve the problem as soon as possible. To remind everyone is that although the business can improve the user's conversion rate, but if the active demand for customer dialogue, will increase the user's aversion, not conducive to improve conversion rate.

3. Provide online order

If you cannot provide online customer service, please provide online order function and payment function, if the user has a trust in you, when he has to buy the behavior of the time, the site needs to provide customers with a convenient and efficient online payment system, the procurement of the guidance played a great role in helping to improve the conversion rate of the site.

4, increase the user's stay time

How to increase the user's stay time, the most important thing is that your site's content users need to see, of course, many kinds of methods, the title of each article will be written to attract people, in addition, users will need to browse the page to add some users interested in the article, Www.mzeyes.com will be related to the article from the original 5, modified to 10, and in the title of the article also made appropriate changes, through one months of statistics, the average user clicks the number of pages increased by 0.3.

5. Using a third party to speak

Users in the selection of products or services, from the psychological level, the user is still more confused, but if you blindly say that their products or service is how good, it will be counterproductive. So the third party will speak, through your successful case, the patient's thank-you note or some media coverage, so that the user read the third party after the first can generate trust, the second can produce psychological ideas, users think of themselves as a third-party success stories at this time the results, give a very clear user guidance.