Talk about how to optimize SEO for the website of the Business-to-consumer

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Internet entrepreneurship is more and more people pay attention to, so many college graduates, want to use the business to solve the problem of employment, this first to thank Taobao, many friends began to hand over the Web site of the consumer. So how does the website of the Business-to-consumer optimize? Most of the Web site is to sell products for the profit point, through the product's gross profit margin. Web sites like selling books: excellence, when selling luxury to the Internet. Sell clothing of the van, and so on. So how can these sites be optimized?

Please follow my way of thinking: these are to impress consumers to let consumers pay for the site, so the effect of the picture is very important, then SEO to solve the problem is: the beauty of navigation, there are many users of the website using a lot of flash,js to do navigation content. And navigation is the most important search engine position, so the homepage of the navigation must not use FLASH,JS and so hinder the search engine crawling content, and the use of sliding door navigation technology can achieve aesthetic effect. If you do not understand the sliding door navigation, please refer to the excellent navigation.

The important point of the Business-to-consumer Web site is that the product brand is complete, and the product library is optimized:

1. Static content of all dynamic products

2. Reduce volume, optimize redundant code, control the size of the page within 120Kb

3. Add page title for each product page

4. Compose mate properties for each product page

5. Optimize the list page, Nofollw page off, Prev, next.

6. Make the website map of the product class.

7. Push key keyword page on homepage

Through the above optimization steps. The first phase of the optimization work has been completed. Data analysis is required at this time. Through the analysis of the data to get the ROI of the Web page (ROI), the number of visits to the page after each arrival and bounce rate can tell us that customers visit the page for those who are interested in those content, the content of the page is relatively high, the customer is from the page left. We can also know how often the customer arrives at the page where the order is placed, and to estimate the conversion rate of the site and the value of the visitor, combined with the actual order quantity and sales amount.

This data needs to be returned to our website again to check to determine who is your customer. In the end, who can take the real purchase, the people concerned about the site, whether it is a commercially viable customer base? One of the goals of any business activity is to satisfy the customer, to consider how to attract the potential customers, and to conduct continuous optimization of the site to achieve this goal.

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