Talk about how to promote the recruitment site to make the cost optimization

Absrtact: The webmaster who has run the website is clear, to promote any website is to need to spend a certain cost, including manpower cost and capital cost. But the high cost of investment may not be good results, so in the promotion of cost optimization is

The webmaster who has run the website is clear, to promote any website is to need to spend a certain cost, including manpower cost and capital cost. But high cost input may not receive good results, so in the promotion of cost optimization is a very important thing. Promotion of recruitment site is also the case, and the cost of the promotion may be more, now to talk about how to promote the recruitment site to make the cost optimization, to achieve the most ideal effect bar.

First: Offline advertising should pay attention to precision rather than the spread of the net fishing

The promotion of a recruitment network is not enough to promote online, but also must do a good job offline promotion, and offline promotion of the most common way is advertising. We all know that the recruitment network for the group is job seekers, job seekers, including students, white-collar workers and other groups, can be said to be mixed. The author found that a lot of online promotion recruitment network Webmaster will choose the billboard this way, the author does not recommend this way, the need to use hanging billboards can make more people pay attention to the site, but the cost is very high, and precision is very low, can not locate a variety of groups of job seekers, the effect is often unsatisfactory. The author believes that the simple way to put up advertising posters, in some schools, communities, sites posted, so that can save a large amount of advertising costs, but also accurate positioning to all types of job seekers, flexibility is very high.

A typical offline advertising banner is attached below for your reference:

Second: Do not choose a one-time promotional gifts

Now the promotional products or websites are popular a gift-giving way, gift can be a variety of gifts: paper towels, umbrellas, environmental bags and so on. These simple small gifts can make people remember that we want to promote products and websites, is a very effective way to promote.

But the author suggested that if we want to promote the recruitment network to optimize the cost, do not choose some like paper towels, shopping bags, such as one-time promotional gifts, but should choose some low-cost, exquisite small gifts. such as some umbrella with small ornaments, fans, and so on, these have a long-term advantage of small gifts is to be able to re-use, not like a one-time gift that can only use once to throw away, the higher the use of gifts, the more people to our impression of the more profound, and can effectively save the promotion costs, is to kill both birds.

Third: cooperation with enterprises to organize recruitment will enhance the visibility of the site

Recruitment nets the highest level of the promotion method is to hold a job fair, but just start, development of the job fairs do not have so much money to independently run into a job fair, also can not achieve the cost optimization effect. So it's time to work with someone else. So how to find a partner, choose the timing of cooperation? The author's suggestion is to cooperate with the enterprise. Generally to the annual 4 May, that is, the highest two-month turnover rate of employees, this time the enterprise is very necessary to recruit new talent, so we can find such enterprises, and then agreed with them, so that they funded the holding of job fairs, we use the recruitment site to promote their promotion channels. We can also post on the job fairs on our special advertising, and then by the way to promote the brand of our website, so that our cost optimization at the same time, but also very good to improve the visibility of our website.

It takes a lot of cost to promote a recruiting site, but sometimes we just pay attention to the details, we can save the promotion cost, to achieve the optimization of cost, which is very meaningful for the operation of a website, and I hope you can notice this in the recruitment website.