Talk about how to reduce the search rate of e-commerce website

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A few days ago Shanhan wrote about the search out rate problem, the above also roughly said how to reduce the bounce rate, here to everyone simply say how E-commerce site to reduce the bounce rate.

First we have to analyze why visitors leave your site, that is, the bounce rate.

For example, if I wanted to buy a man's shirt and open three websites after searching through search engines, the first one opened and found there was no shirt I wanted, I wanted a white shirt, no doubt I would close the site and then look at the second one, I found what I wanted on the second website, and of course as a consumer or potential customer, Like around, I also look at the third site, found that the third site layout is better than the second, but also told me this shirt should be with what tie, but also recommended a combo package discount. Of course, I will choose a third website to buy. This actually Shanhan previously in the Electronic Commerce website Optimization technique also mentioned.

Here we can see that the search out rate is the first > second > Third, although the second jump rate is relatively low, but ultimately still unable to complete the sales task, that is, no conversion rate. Because there is something better than him.

So how do you lower these bounce rates?

First, we have a general understanding of the above example of a customer purchase process, first through the search engine to find their own products, and then around. These we can apply to the site to minimize the bounce rate, there are the following three points:

1, provide target visitors more products

If your website sells men's clothing, including clothes, that best product style complete, all kinds of colors have, if not, do not do the pan-keyword rankings. Or you are a sales service, such as the company providing SEO services, it is best to subdivide. such as Chinese seo, English seo, keyword ranking and the whole station optimization. Of course, this is the E-commerce site, this skip, but are similar.

2, the website design should be friendly

Concise, attractive design can effectively reduce the bounce rate, the layout is friendly to allow users to easily find the desired product, and related products recommend or add small gifts can effectively stick to the user, and finally complete the sale.

3, to do the target keyword ranking

As mentioned in the 1th above, do not do a generic keyword ranking, to target related searches, if you sell men's shirts with a black shirt and no white, "Men's shirts" are not your best keywords, and you have to do "black men's shirts" so that when users search in, they will not turn off your site immediately. This Shanhan previous keyword analysis and selection also has detailed introduction.

If you are interested in finding ways to solve the problem of high rate of search out, I hope the above ideas can help you, of course, if you have better suggestions, welcome message exchange.

Author: Shanhan Source: http://www.xiaohan86.com/201006680.html