Talk about how to write a flesh and blood article

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After graduating from the university, has been engaged in soft writing, from the beginning of the ignorant, to the present one of the old, which is hard outsiders also. Many friends around me also want to join this line, I advised him not to be fully prepared, do not get involved in this trip. Because writing soft text is not false original, is really to fight hard strength. So say 1000 10,000, in the end this let everyone love and hate soft wen how to write it?

One, real, not Fangweising

This is most of the common problems of writing soft wen, like exaggerating, Fangweising, do not know "too much" this sentence? For example, Taobao on the buyer evaluation of that piece, I think any thing should be imperfect, and some of our Taobao merchants or other business platform businesses are not willing to let buyers evaluation, or hire someone to brush a good evaluation, resulting in a glance at the past, are all "good products" "good service" "good people" and so on. The more difficult it is to believe, the more they open up the restrictions on user comments on some of the consumer platforms and encourage users to ask questions realistically. As a business should not be afraid of a sharp criticism, not only do not oppose, encounter such comments, we should actively face, give the other party a positive response, so that more users can see when browsing the business responsible.

Second, remember not to the cart before the horse

A lot of writers in the soft text will make such a mistake, the content of the article and advertising the proportion of improper distribution, resulting in advertising is not in place, the content of the article is not unique, can not attract people to browse. And good soft wen is the article, the propaganda two not delay, instead of each other, produces the miraculous impact. For example, I browsed a few days ago on the microblogging function of the best soft text. His entry point is very good, not directly said micro Bo how good, but through the introduction of Qihoo 360 and Jinshan dispute between the matter, and then elaborated on the role of Micro Bo in which the function of the micro Bo, virtually to highlight. The benefits of this is obvious, we are holding to see the news of the mentality to read the soft text, so the function of the micro-blog memory, the impression will be relatively deep. You said, such propaganda effect, will not be good?

Third, local and overall coordination

This is similar to the 2nd, where I mainly emphasize the details, that is, the importance of the local. A soft article needs a shiny title, requires a compelling start, and requires a strong ending. Does every word in the middle of it matter? Wrong, what I want to say is that every word is important. When writing a soft text, each sentence, every detail is likely to cause the reader to resonate, resulting in results. For example, a weight loss product or other drugs, soft, from the story of a patient before the use of how many drugs have no effect, not only a waste of money, but also a waste of time, in short, must have written the pain, so as to hit the heart of the target customers. Then again, bite, holding the mentality of trying to buy a course of treatment and the joy after the effect. After the treatment, how the person's life changed, love, work is very happy now. A very successful soft article, the reader is also easy to be moved, because this kind of psychological description coincides with the mentality of those patients.

Above three points is my experience for many years, writing soft Wen is not a quick work, need you to precipitate, need you to accumulate life experience. In short, to write a flesh and blood of the soft text, need to see more and more to communicate. This article from the Jinhua computer repair www.100help.com Webmaster, small station only to establish soon, hope to be able to support more, thank you.