Talk about minimalism from the homepage of the search engine

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Please compare Google and Baidu, 360 search, Sogou or other search engine homepage, what do you find in common?

Yes, simple. A box, a button, a few links, that's all. We think that search engines should be born like this, and forget to ask: Search engine home why so concise.

There are several popular explanations for this problem, and there are certain reasons.

Several explanations for the simplicity of the search engine homepage

Interpretation of the Times: This explanation that Google appeared in the era, because the network bandwidth construction lag, in order to ensure that the Web page loading speed, minimalist Web page design to ensure that small enough to the source code. In addition, the use of search engines, users will carry out a large number of search requests, small enough to the first source code, for a single request page less, you can save a lot of bandwidth costs. From the limited bandwidth resources, the search engine's homepage must be minimalist design. This explanation dominates the mainstream market.

Founder Determinism: This view that Google's founders do not understand HTML, is like the command line programmers, so on the one hand is a complex interface can not do, on the other hand do not like the graphical interface. After doing so, user feedback is also good, accidental decision inevitable, there is now a minimalist search engine interface.

Experience Theory: This explanation argues that it is important for users to use search for two great experiences, one being speed. The second thing is to be able to focus and focus on what you are looking for without being disturbed. So the search engine home will not become a portal home page appearance, the user market will be a picture or a piece of text interference, and then do not know what they originally came to do.

Theory of ideas: This explanation is that Google's products have always had a concept is: Let Google's users leave Google as soon as possible. I don't need you to stick it on my product, I'm just a tool, I'll throw it out. That's all.

From the explanation of the simple design of the search engine homepage, we can find some kernel of the so-called minimalism. I think minimalism includes three main points.

The gist of minimalism

Let the speed increase: this has become a consensus, whether it is hardware product design or software design, or web design, are pursuing this. Shorter response time, faster jump speed and higher processing efficiency.

Let the user focus: In essence, the search engine is a "task product", the so-called task product, that is, before the use of the product, your goal has been clear, so, the product design should revolve around how to help users faster to achieve the goal of planning. "Mission Products" can pursue minimalism. With the task of the product relative to the "leisure products", social applications, game products can be classified as "leisure products." Before the use of leisure products, the user may not have a clear purpose and point to, this category is also to allow users to maintain a high degree of concentration? Do you want to pursue minimalist design? This question is debatable Leisure products and task-like products, the value of the realization of the path is the opposite. Want to search engines, can help users, as soon as possible to help users find the information they need, the value of the product is realized. This help process, the shorter the better, the faster the better. But leisure products are different, and the longer users use them, the greater their value. For example, social applications, if the user 24 hours, are using social applications, of course, it is best. But if the use of 24 hours, are used in Baidu, that is Baidu's failure. From this perspective, we can also explain why Baidu Search can be successful, but do social networking, do shopping malls, do the portal, but always fail, because belong to two different types of products.

Let the function be single: Can we imagine, if an application, there is only one function. Micro-letter is voice communication, QQ is instant chat, search is search information, if so, it seems not good. However, I think that the so-called minimalism, should pursue this direction, a product can not achieve a single function, but at least should continue to strengthen the main function. In fact, some products are anti-minimalism. For example 360,360 through the so-called micro-innovation, from antivirus extended to protection, has extended to software testing, eventually formed a number of parallel main functions. And in these several thematic functions, there are micro-innovation of various functions. In fact, its drawbacks have gradually emerged, such as a lot of testing tools, basically become a device. A lot of mobile apps and internet bosses are looking for portals, hoping from one point and then fully spread out. In my opinion, this is contrary to minimalism, if not the strengthening of the main function, but damage the nature of the product.

Finally reborn: Although we are in product development and design, the word will be called minimalism, but we have little knowledge of minimalist research, content discussion, development trends, etc., even a smattering.

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