Talk about my opinion on Enterprise website marketing (i.)

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Enterprise Network Marketing is around the enterprise Web site to carry out the network marketing promotion, the enterprise must carry on the network marketing to have a formidable enterprise website as the foundation, must let the company's website undertake the entire enterprise network marketing pillar responsibility, only then takes the enterprise website as the Marketing center, develops to other platforms.

First, build the strong backing of the marketing work

Corporate web site as the root of all network marketing, so the beginning of marketing must be marketing to promote the Enterprise website optimization, now the main work has the following points:

(i) Optimize the browsing speed of the website

Web browsing speed is the lifeline of the site, such as Shenzhen Easy access network browsing speed is too slow, the impact of user browsing speed is mainly the code is not reasonable, the image of the site and other media too much or too large, and some unnecessary pictures occupy a large number of bandwidth, The software of the website's download channel and the Code of the website are placed on the same virtual host. In fact, to provide customers with the download of the file software can be with some well-known download station cooperation, this is a kind of mutual benefit cooperation mode, download station will be happy to find others to cooperate. The image of the site, such as streaming media too much or too large also seriously affected the speed of the site browsing, need to take unnecessary pictures do not affect the appearance of the site is deleted, or reduce its volume. Optimization of the site code is a long-term, but quite necessary work, code accurate simple site not only users like, search engines will like, this is the site to get a good ranking basis.

(b) Search engine optimization for corporate websites

The second step is, of course, search engine optimization for the site, what more than the search engine can bring the traffic is big? Also know what users want to get some information on the site, users want to get what information to provide what information, to do a useful website for users, this is the essence of search engine marketing.

(iii) Establishment of an interactive corporate web site

The website best can interact with the user, the interactive enterprise website can let the enterprise direct communication with the end user, as well as lets the company direct understanding user's need, communicates with the user also can increase the user's brand stickiness. Interactive Enterprise website can also help users to solve the use of products in the process of various problems, so that users can in the shortest possible time, with the most convenient way to access the Internet to solve the problem, then, both user-friendly, but also liberated the company's human and material resources.

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