Talk about my understanding of long tail keywords and the advantages of choosing long tail words

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Long tail keyword literally refers to those words longer words, often not only a word, but a descriptive phrase, such as "Sprinkler price", "the use of sprinkler" and so on, these are the long tail of the keyword we often say, for those who just contact SEO industry friends, Often because it is not very understanding and to ignore the site long tail keyword choice, do not know if you are not so, anyway, I did not care about the site's long tail keyword.

I am engaged in SEO in 2010, when doing the first site is about basketball NBA, in the choice of keywords to the site when the word is not considered long tail, at that time also think that as long as the perseverance of those indices tens of thousands of words to do it is not difficult, So when I choose keywords, I basically use some very high index words, for example, "NBA" "NBA video" "Basketball Technology" "NBA pictures" and so on, so that the site inside the perfect to do the perfect time on the line, began a long external optimization, to the Basketball forum post, post posts and so on, However, one months later, the site has made a big improvement, the site began to continue the flow of land, 50 a day or so, carefully analyzed, the 50 flow among 30 are through the promotion in, the remaining 20 is through the keyword search, that is, the site keyword has ranked, But when I checked, I realized that the traffic was coming through the pages, and everyone search keywords are some article page title, such as "2001 Finals video" "Basketball Method" "2008 All-Star Game" and so on, and these words are ranked in the home page, I was surprised, Hard to do the optimization of the main keyword does not rank, the content of the title is ranked, it is hard to believe.

Perhaps it was at that time that I began to understand the role of long tail keyword, began to become a keyword in my choice of keywords on the site to focus on the project, after these years of training to fight, Lu continued to do more than 10 stations, SEO technology is more and more mature, for some optimization methods are more and more understanding, In particular, the long tail of the key words to understand more thoroughly, the following author to share the advantages of long tail keywords?

First, the long tail Word index is low, do ranking easier.

Long Tail keyword general words more, search less people, many webmaster will have I do before the idea of the site, think the index is too low, even if do not have no flow, so will not be the long tail word as the focus to treat, if we understand their psychology, then it is not difficult to find the ranking of long tail words is more cost-effective, We all know that the index and ranking are in direct proportion to the difficulty, a regular keyword such as 1000 of the index, then it is difficult to do is 1000, because for this word, as long as the same industry, almost will be the word when the focus to do, some industries word difficulty will be more than 1000, If we choose an index is 50 long tail keyword, then in the competitor may only half of the webmaster chose to do this long tail keyword, so that the index unchanged, do less people, do it certainly easier, of course, for special industries We also need special treatment, In today's more and more SEO competition in this big environment, good long tail word is not a good thing.

Second, in the above we talked about the long tail word in the ranking of advantages, let's talk about the long tail word in improving the conversion rate of benefits.

Now all walks of life are inseparable from a "profit" word, we do the Internet is also the same, we work hard to do the site, send posts are want to have a ranking after the site to bring their own interests, make money, however, many webmasters have the ranking site has a traffic webmaster but did not get the corresponding profit, which is related to the site conversion rate of things, The main reason that affects the conversion rate of the website is the Web page design and the authenticity of the content. These are not today we talk about the key, today to say how long tail keyword is how to affect the conversion rate of the site, for the site keyword is often the more accurate the better, we are selling sesame seed as far as possible two words to let everyone see, And don't say we're in the catering business, in this way, eat noodles, eat steak will be very excited to run over, but came to find no what they want, naturally will not buy your sesame, and we often say that the long tail keyword is often the most accurate keywords, such as our company is doing SEO training, Then in the choice of keyword SEO training is a must choice words, however, search SEO training of the word people across the country, and our training concentrated in a place, no matter how cheap our tuition is often not the enemy but geographical restrictions, so even if the row on the home page, there will be a lot of resource loss, however, we choose " Wuhan seo Training "Beijing seo training" such a long tail word often come to the site's users are local, the conversion rate naturally went up.

Third, long tail words to help the main keyword ranking.

For a new station, after the website is online, everything starts from scratch, if we start to choose some big index words, then do up the difficulty is very big, a lot of willpower is not strong webmaster often do halfway down, if we first focus to do some long tail keyword, then do up the difficulty is much smaller, Put these words up, web site has a few long tail words can bring traffic to the site, so we fight day and night the webmaster is also a kind of spiritual comfort, can enhance our confidence, on the other hand, we should also know that the weight of the site and site traffic is a certain relationship between the site traffic is high, Baidu will think that this site user experience is good, give high weights, so that we first use the long tail words to bring traffic to the site, accumulate weights, time long the weight of high, the key words are easier.

These are my humble opinion, I do not know whether colleagues agree, I hope that my share can give you help.