Talk about my views on planning and promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Contact the website business from freshman, from the initial netease static space to now Edong space, walked a long way, of course, also through a lot of detours, which also made a lot of summary, like the fan net many work summary, I have to admit that we Chinese love to write these summaries also have a certain effect. Now responsible for website construction and planning promotion, think about the need for the past and foreign development planning to do a second thought, hehe, said the big point, called the site's strategic planning.

The thought of website construction

Now the online authoritative site content management system, that is, commonly said CMS Content management system, (I Learned is ASP, this is the most currently used, so from this aspect) the most authoritative should be the dynamic management system and wind management system. You can use these two systems to make a variety of websites, so long as you can design the style template you want, both systems can give you the website you want to make. Like NetEase Sina and other portal sites, with the wind management system to do, it is very easy. Some time ago to Hangzhou Youth Entrepreneur Association's website is also using the dynamic management System version 3.51.

Yesterday Liu Jinghua said the website program is best to do their own, so there is the spirit of blog, of course, I encourage the original, but I do not advocate blindly immersed in their own dry, and lag behind the pace of the times. Like China now, if not to draw on and buy foreign advanced technology, but also their own research and development, so the gap will only pull more and more, but should consider the benefits, if the cost of their own development is greater than the introduction of foreign, so as direct introduction to the good. But foreign High-tech core technology we have to study for ourselves, because foreigners can not sell to you. Then go back to our website, the Internet has a strong existing CMS system to us, we can do this for a short time to make the site we want, why do we have to blindly develop their own programs, and they developed a CMS system experienced a long time, The version also gradually develops from the initial V1.0, it can be said to be more and more perfect. Of course, we get a free version of some features are not complete, after all, people rely on this line of food, the charges are taken for granted. We are now doing the site is to profit, the means of profit by the content of the site, rather than by the site procedures, so from the perspective of management, the process can save the province, because he can not bring us the greatest effect. Now almost all web forums are using the Dynamic Network forum or Phpwind, why they do not develop the forum themselves, because there is no need to develop, then the same site using ready-made CMS system why not?

Second, the idea of website content construction

Now the main site to visit the search engine to rely on, we temporarily buy the keyword to promote. Search engines can be found on the site, the most important is the content of the site. If the site content is scarce, even if you have a high engine analysis technology, it is not possible to maintain high search volume for a long time, because the search engine each visit to your site is so little content, no change, later will not come. So that only the content of the site is rich, and often update the content, so that Baidu or Google and other engines come to our site have new content was they search, so as to attract them for a long time, and only so that the content of the site search will improve, the number of visits will increase. Therefore, in the site content construction I advocate to take the route of the portal site, rich content, as far as possible, but not related to the news content, because the State regulation to release the news must be to the location of the communications authority to declare, of course, we do not have the manpower to update the news daily. Second, in the rich content of the above launch of our main column, so that these columns in people's impression of profound, like the Hunan TV Super Girls and Happy Camp, as long as there is their own flagship column, in the nationwide visibility, others know that you have such a Hunan TV station, the same, What we said earlier is mainly to attract search engines, not to attract users to visit. Perhaps the content too many too miscellaneous will cause others to resent, thinks all is a pile of rubbish, what all involves, the result nothing can do best, on

Like the previous state-owned enterprises, there are hospitals, schools, shops and so on, is simply a small town size, but the enterprise's task is to produce, due to the involved too much, the result is nothing good, leading to the state-owned enterprises have been closed down, must be reformed. So the site must have boutique columns to attract repeat customers, this column in the Internet visibility.

Third, the website promotion plan

Web sites do a good job, if no one to visit, then the previous effort is equal to zero. From the original website in NetEase, that counter forty or fifty visits per day to be happy to sleep, to the present daily visits thousands of still sigh how so little people, has been three years of time, this three years to learn a lot, they have grown a lot. Freshman to do the site is purely personal entertainment, sophomore second half semester to really have the idea, because the face of such a high volume of visits, not to use is a kind of waste. The following is a simple website commonly used for free promotion methods. The most important is the search engine, now there are many Google rankings analysis of companies, to help you optimize the site to improve the same keyword in the search rankings on the position, they claim to be Google's agent, in fact, know that the insider knows these are actually false, Google has no proxy rankings in China, but they do have their own technology, which is engine analysis. Baidu,google's search engine is like a snake (I think so, a long, long snake), they roam the site all day, if the site design links and other ways in line with the way it crawls, it is crawling in your place, the longer the road in your site to climb, The more content you have on your site, the more it searches for it, and the so-called agency companies are the ones that optimize the site's link technology to improve the engine's crawling line. So how did the engine crawl to you, the most out of their homepage on the site landing. Then we are links to links, the object of the link is in Google and so on top of the site, so whenever the engine crawling on their site, encounter links may be crawling to your site.

But after all, there are restrictions on links, you can not put hundreds of links on the site, so I think that violence marketing is the most appropriate way. I am talking about is in other people's website to send the link automatically, of course this can not be called friendship Link, other people's website hate we still come not urgent. Now almost a lot of sites have messages and forums, and so on, we can use the software automatically in the Forum and message inside the link, by the way with some of the introduction of the site, but the link to the site must be more. We do not give these users to see, but to search engines to see, because the engine does not know Chinese characters, it is impossible to see the words of Zhejiang Fan network to climb to my website, it only know the letter http://www.***.com.cn, it saw this, will climb to this site up. So we have such a large number of posts and messages, the purpose is to attract search engines, of course, there is no need to consider the post of the site ranked how many, we are able to send the hair, according to a single mass. There is also a group of e-mail, this means in the previous few years, the effect is good, now a discount. Because there are too many people, we call it spam, every time I open my mailbox, there are dozens of letters, generally I do not look directly deleted. There are domestic mail providers in the response to the rejection of spam, netease in this regard to do the best. I did a test yesterday, NetEase almost did not send a successful, and NetEase's mailbox users are the most, so we want to improve the delivery of mail effect, the next step must be in this area to find powerful mail mass software, breach netease inspection clearance. We search for mail forum to carefully regulate the class, such as the search is the type of student forum, then send their email when the theme must be targeted, in line with the students ' heart characteristics, and then they delete mail before using the topic to attract them.

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