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These days have been very busy, busy I forget how the day is past, blog has been a few days without original my article. Today, finally have time to sit down to write blog, today I write the question is to talk about my own in 20 days to carry out my website operation Information Network work.
What is the website operation, I Baidu a bit on the net, see is this tells, is the website completes all work after. I feel not quite agree with its definition of the website operation, I think the website operation is you and the website to fall in love.
I own the website operation is divided into: Site positioning analysis, site planning, website construction, network marketing, website operation, such as several parts rather than the completion of the site construction of all the work.
First, the website Operation Information Network localization: Do all tired you, do the special to kill you
To do professional website Operation Class Learning site, the user includes the website construction, the website Enterprise, the website promotion, the website operation, the web2.0 Peer-to-peer 3g as well as the VC and the entrepreneurial crowd. Clearly positioning such a group of people, in a year time will never expand their position, study such people's preferences habits, Do a targeted layout classification. The idea is clear in: only do professional website, do not advocate bigger do the whole. 2007 site of Small and medium-sized site survival is the use of professional strong to enhance the stickiness of the site users, streaming other comprehensive website users. Such small and medium web sites, in the limited human and financial resources of the situation to do is the best medium and small sites.
Second, the site planning: clear positioning, thoughtful
Site planning contains: the site in the market positioning, competitors, netizens habits and then do the overall planning of the site.
A clear introduction of the site and the site to operate the content of the site itself can reflect the advantages. Based on their own site to grasp the soul of the site planning. Website Project Construction time period: The time must be clear, the periodic time table distribution, may accurately see oneself in the work when what should do, the expense budget: the website space domain name, the website production expense. Because the webmaster will do their own site so all aspects of the cost is very little, this is why now so many webmaster entrenched in the Internet, the overall layout of the site framework structure, that is, code concise do not stack, considering the site SEO problem, but also considering the site with the changes in the SEO can change, As far as possible in the future because of these problems and increase the workload, in consideration of the website design, or the Web site program development, we must know that the site is not only for search engines, but ultimately the face of users.
Site planning a large part to consider the website design style program development and process is suitable for users, and so many, there is a need to go to my site to see the site planning this part.
Third, the website construction: lets the user have the climax, lets the user to reach the climax
Website construction I do not want to say too much: I think the site design everyone is too much of their own subjective consciousness inside. I think I am the same, I think if you really do not know how to clear network construction, then you are directly as long as users like to go like that design OK. My site's columns rarely have two classification, too many subcategories users must see a little uncomfortable, the purpose of the website design is to let users have a climax.
Website test, my site in the online time I spent 1 months to experience the test, because I do the site is certainly a lot of their own awareness in the inside, so my site is because users like to change, in all the site to let users satisfied, and then my site only online operation. I make the website to own 2 point request: A lets the user have the climax. Second, let the user to reach the climax
Four, Network marketing: And netizens to love, love is not to the false
Website Operation Information Network: Network marketing divided a few steps: 1 friends propaganda, 2 friendship link propaganda, 4 flow chain BBS propaganda, 4 search engine 5 content marketing (is I most important step) 6 Complementary website Alliance integration, 7 hype Marketing
1 friends propaganda: Make full use of your peers friends start to let the site have life, let oneself see hope.
2 friendship Connection, and peer complementary type of site connection, look at the site to see whether the other site has the prospect of development and then do a good job, some people have a connection to ask you how much the number of IP PR value, and so on, to do friendship when the connection of a high point of view, but also Every day to open their own web site click Friendship Link, to your connection site with some traffic,
3 Flow Chain BBS propaganda: Do the network people know actually the most stupid propaganda, I also feel, but I think as long as the effect I will use, no matter what others call me stupid or fool, as long as I can bring real potential customers, targeted to do.
4 Search engine: do SEO PR value. Baidu and Google's rules are different, I hope that everyone do their best to do Baidu, because from the market share, even if you do 3 similar search engines like Google, but also only to do a Baidu, so sometimes they have to weigh it, Do not feel that you do the first in Google you are very cool, the best person and pragmatic. In fact, a word can tell you that you have to adapt to society, or you will be eliminated.
PR value problem Everyone in the friendship connection will carefully consider, look at the information on the Internet or My site has, all written out words I am afraid to write a few days also write this article, hehe.
5 Content Marketing: I think the content of the site is very important, I saw an article on the Internet that is the content of the king is very reasonable, but the content for the king is a large range, I tell about their website operation Information Network requirements: I often write articles so some of the content is my own original, if you have rich experience, It's better to write your original site, but how much can you write a day oh this does not make you tired to blame, I site I only put my original control in 1/7, the other 6/7 I was reproduced online, but in 6/7 of my half is to see for themselves and then in the revision of their comments, The other half was reproduced online,
There are a lot of things in it: Reprint the article to be very careful, the first title question: You reprint other people's article you put the title Baidu to look, you see this title in Baidu to have how many, then consider oneself to reprint the article to be in the search engine row there, if very few can reprint, if the Baidu searches a lot of words, I propose to change the title but the meaning of the title does not change, the content can also be appropriate to make changes, and to go to some small web site Amoy Good Articles to reprint, those articles may be reproduced less people or no one reprint, but the readability is very high, then quickly go to it hehe. But I remind you that online articles are hard to write out the reprint or to indicate the source of the author. Can update 20 articles every day, I hope that the article can be updated every day, so that others feel the vitality of your site, content is not the slightest false to be careful to do, the content of the king, will see what content.
6 Complementary website Alliance Integration: Spring and Autumn Warring States, we know Wai Wei Zhao or lien and so on, in fact, can find a few sites with each other content information integration simple algorithm: 1+1+1=3/1= definitely greater than 1, because look at a website content of netizens will also see your site information on this site, website construction class site and web site operations such as the integration of Web site Oh effect everyone to evaluate it, if it is me I will go to see 2 sites, so the Alliance integration is very effective, and is very large depends on how you operate.
7, Hype Marketing: Here I do not want to mention this problem, I feel that their ability to hype is very strong, I think I was in the excellent net when the first-hand hype English four questions, the effect is very good,
Webmaster Network of Rapid fame, and their speculation is not unrelated, the Valley contest: Http://www.baidu.com/s?wd=%B6%C8%B9%C8&cl=3 free CN domain Plan: http://bbs.admin5.com/ Viewthread.php?tid=5667&extra=page%3d1
8 Atmosphere Marketing and creativity: Also I am more good at things. I think the website atmosphere is also very important, the intention to serve your users, with sincerity to impress them, so that more members have interaction, I like to use QQ group, do not like to use the forum, in today's Internet, Time is life, QQ group timeliness is very strong, you can immediately solve all the problems, mop this year to carry out the Network Spring Festival gala , please a lot of internet reds, but I think a small site started although not yet when the site has a certain mass base can be launched a creative.
Five, web site operation: Here is too much to say, what team management, phased goals, budget, strategic issues and so on too much, write a little tired, you have any questions to contact me to explore these issues