Talk about network Marketing from the most successful website I run

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing, a large and vague word, almost all of the network behavior, whether it is website construction, website promotion, website promotion and so on. I as a newcomer, and a study of advertising planning from the network newcomer, into the internet industry, but only a short period of two years. Fortunately with a good leader, good teacher, cheap learned some website construction and optimization of knowledge, coupled with my foundation for advertising planning, network Marketing has more updated understanding.

I'll take the most successful case I've ever worked on: 51 Gem NET, this project is operating from 2011 as a new website operation, 1th, the choice of function variable name is very important. The function variable name contains the keyword of the product you operate, the reputation of the function variable name, the registration and use time of the function variable name are directly related to the ranking of the website.

Website Architecture Design

First, the Web site architecture at one level, to meet the user experience as the fundamental basis for the site to achieve the largest information display at the same time, to achieve user experience.

In the site title, keyword, description these three items, highlighting the site's core keywords, especially the title, recently Baidu, Google and other search engines have increased the importance of the title, and played down the importance of keyword and description. To 51 gem nets as an example, with the relevant knowledge of gems, luxury jewelry promotional content and luxury jewelry pictures, increase a lot of traffic.

Specifically in content editing:

Selection of text content

The article in the choice to control has at least 10% of the original degree, pay special attention to the title and first paragraph text. The difference of the title, as well as the richness of the content of the article is particularly important.

The skill of writing arrangement

The first 120 bytes of the article is best to appear in the form of text, and each article based on the length of the paragraph set 2---3 anchor text, here pay attention to the choice of keyword skills. Be familiar with the word segmentation principle of Baidu.

Site Internal Link Building

The internal chain is based on the first level, level two page of the layered architecture, such as: 51 gem NET, because it is a product station, the number of keywords and the density is limited, so in small detail on the hands and feet to enhance the density of keywords. Finally, the most important thing to do is to keep updating every day while maintaining the same amount of updates every day.

This is the last October to optimize the promotion of the site, at that time can be used outside the chain of resources more, blogs, micro-blog, Baidu Bar, Baidu know, and so on, compared to the current environment of the Internet is still relatively easy, after all, the way more, with rich free chain of resources. And now the best of the most effective way is to contribute to the chain, in Chinaz,a5, Dream and other well-known webmaster forum issued a signature, published articles.