Talk about out of the misunderstanding of SEO

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More and more enterprises are aware of the Web site optimization, especially the search engine optimization of the value of network marketing, which is an enterprise to network marketing attention to a performance, but I found that many enterprises on the search engine optimization of the understanding of some deviations, the search engine optimization and search engine keyword ranking as one thing. Therefore, I think it is necessary to say that professional website optimization and search engine ranking SEO services essential difference.

Network Marketing think tank special article "The Real Meaning of website optimization", already introduced, the basic idea of website optimization is: through to the website function, the structure, the layout, the content and so on key elements reasonable design, causes the website function and the expression form achieves the best effect, may fully display the website the network marketing function.

Web site optimization includes three levels of meaning: the user to obtain information optimization, the network environment (search engine, etc.) optimization, as well as the site operation and maintenance optimization.

In "SEO should pay attention to what" in the introduction, "Search engine optimization can not only consider the search engine ranking rules, but more importantly to provide users with information and services to facilitate the search engine optimization is the highest goal for users, not for search engines." So what should search engine optimization focus on? In fact, very simple, is the basic elements of the site: the structure of the site; Website function and website service, especially the website structure and website content optimization is most important. "And think," the highest level of search engine optimization is to forget search engine optimization. Visible, the real search engine optimization attaches importance to the construction of the basic elements of the professional design, so that it is suitable for users to obtain information, but also suitable for search engine retrieval information-site optimization of the starting point and the ultimate goal for users and search engines are the same, are to give users access to information on the site to provide So fundamentally, website optimization is not only the optimization of the user, but also the optimization of the search engine.

This shows that the site optimization and search engine rankings the essence of SEO services are:

Web site optimization is the use of network marketing-oriented web site construction ideas to guide the basic elements of the professional design, is a systematic and overall work, so that the site to better realize the delivery of network marketing information to users; Search engine rankings are only partial, To the limited keyword implementation in search engine retrieval results ranked in front, the starting point is to adapt to search engine retrieval rather than to convey valuable information to the user. In the use of methods, for search engine ranking services usually pay attention to some external factors, such as the stack of users are not visible keywords, add external links and other means, rather than the site internal elements for reasonable design.

Through a lot of practical experience to prove that through the optimization of the basic elements of the site to achieve the maximum search engine optimization, not only to get the results of individual keyword search rankings, but a lot of relevant keywords appear in the Web page can achieve a good ranking effect, because the user retrieval behavior is very dispersed , and most users use a combination of multiple keyword search, only a few keyword rankings can not get good website promotion effect.

After the basic elements of the site to optimize the design, to the site's search engine optimization to lay the foundation, in the latter part of the site operation and promotion process, regardless of the focus on which keyword to promote, can be easily achieved, do not need to use any cheating or irregular means.

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