Talk about SEO personnel to optimize the site before the necessary analysis work

Absrtact: When an SEO personnel to take a single business, not immediately began to optimize the site, but should be the first site for the overall analysis, but also probably understand the site on the industry, so as to carry out the site optimization work. Here talk about SEO personnel to optimize the website

When an SEO personnel to take a single business, not immediately began to optimize the site, but should be the first site for the overall analysis, but also probably understand the site on the industry, so as to carry out the site optimization work. Here talk about SEO personnel to optimize the site before the necessary analysis work.

Analytical work one: structural analysis

1, the HTML code whether the use of the impact of SEO tags, the code is refined.

2, the site code is too much use of the search engine spiders to crawl the flash, JS, pictures and so on

3, whether the URL static

4, the site internal link settings are reasonable and convenient

5, the title of each page, keywords, description can be easily customized

Analysis work Two: determine the site keyword

Keyword selection for SEO is the first step, but also a crucial step. We all know that site optimization is basically around the determination of these keywords to optimize. If the key words are not good, may cause a lot of inconvenience to later work, may result in the effort. So determine the key words to be extra careful, but also to seriously the next some kung fu.

Site keyword selection can be through Baidu Index, Google keyword tools, baidu auction background keyword tools, as well as related search element, dropdown box, as well as the key words of competitors, in this can also through friends or their own brainstorming.

Analysis Work Three: Links

Links include internal links as well as external links. External link is to guide the spider to provide access to this site, convenient search engine crawling to the site, through also conducive to increasing the site's own weight, improve the site keyword rankings. But these years with the Baidu search engine algorithm constantly updated, simple outside the chain is not the more the better, the more requirements of the quality of the chain, high-quality relevance of the outside chain is really useful to the site. Links in the chain is conducive to search engine spiders in the site of the cycle crawl, with the chain will be all pages of the site in tandem, so that spiders fully crawl the site page. But the chain is not the more the better, the number of many but the quality is not high, and there are many dead links, it is not worth the candle.

Analysis work four: Return to the content of the website

Site content is the root of the site, search engines crawl the page crawl is the content of the site, the site is included also from the content of the site, so do a good job site content is particularly important. This emphasis on search engines are more favored so regular updates, and content for the original site. So to arrange the release of the article, content as far as possible original, at least to ensure the false original. Do not have no modification of the copy paste, such content, search engine is not to give a good ranking.

The author thinks that the website optimization also has some small detail work, for example Robots.txt's writing, the website map production. These details may also affect the site's inclusion. Details determine success or failure.