Talk about the best link strategy you don't know

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Webmaster in the process of search engine optimization, the biggest drawback is to enter the usual mechanical process, there is no plan, no logic, frankly speaking, is not a causal way of thinking. Although some webmasters can still be in the site before the production of a seemingly good plan, but to practice the process, still into the dead circle.

Website SEO is nothing but around two big points to go: (1) station optimization, (2) Link construction.

Then how to comb the logic to achieve the best results!? Does it not cause too much workload or constant anxiety in subsequent construction? The following is an analysis of the entire process of optimizing the link strategy from within the station.

We want to a fine classification of the Industry keyword research, research tools have a lot, love station, Chinaz can, but the proposal in order to dig more keyword data, can use Baidu Promotion Assistant to statistics keyword data.

1, keyword analysis

Through the excavation of tools, find an industry data, the daily search volume (flow) of sorting, combing well, the classification of various keywords, such as dry cleaning industry keywords, can be classified into all data: Join projects, dry cleaning equipment, dry cleaning knowledge, dry cleaning stores, dry cleaning brands and so on. According to the classification of key words, the classification structure of the website has been understood basically.

2, the website URL rule formulation

This point stationmaster group basically will not consider, first do not go to delve into the URL specification to search engine crawl some what help, but at least for the user speaking, clear URL rule even and breadcrumbs is as important as the breadcrumb. That how to make the URL rules, same, to dry cleaning industry as standard, category page page-{id}.html, article page article-{id}.html, special page TOPIC-{ID}.HMTL. Here are a few examples. Organized to develop a Web site URL rules, for their own logical ability to have some help.

3, Site content production

Content production is the most painful thing, is the so-called content of the king, even if written not Wang, also very tired. For some of the content of the main push, that is, the higher the exponential word, as far as possible to achieve differences. Why not say original!? In some industries, the original is not realistic, original will not be able to get a good ranking. What is the difference!? Here to mention the search Engine page crawl principle, search engine in the index crawl a Web site process, to some unnecessary content for noise removal, such as navigation, footer, and so on, in addition to noise, judge part of the content, the keyword density of one judgment, some keyword density higher words to remove, keyword density is lower, Search keyword hit, stored in a database table, this table will be linked to different hit keyword classification, users in search, the rapid screening, show the results.

That understand the search engine crawl page, and the basic principle of processing the page, then we need to note that sometimes the keyword does not need to be able to appear too much, it will appear unreasonable, in the production of content, you can refer to the previous page of the page to make content and page hosting form.

As mentioned above, we can see some words with higher index words, usually in the form of theme pages, aggregated pages, while some lower-order pages are made from the article page.

In the process of content operation, we need to think more and learn more. I can't pass through an article to tell all the points.

4. Link Building

Web site URL rules, robots and so on can effectively assist search engine crawl, and the page keyword density can help search engine hit or match to the keyword, the remaining most important is link building. Link building can be divided into site links and outbound links.

(a) Site links

Unlike other people, I need to be here to mention the links in the site. Why are you mentioning this? Usually others talk about the link inside the site, always within the chain of explanations to explain, small series of observation of a website, every day stable update content, and the content is some SEO based on the staff to make, understand how to properly embed index keywords, also know how to control the density of keywords appear, Even better can control the structure of the article SEO, and this site is usually a very exotic phenomenon, and constantly have the page into the index of the first five pages, but continue to drop rankings, this phenomenon repeatedly appeared, may be explained by many people, content with timeliness. In fact, content is a stable index word, not a news type. Why is this happening? Except news site, other industry content, usually do not have the so-called timeliness of the situation, the so-called timeliness is what!? is a keyword search, the results of the content is often changed, and the amplitude of change is very large, that this phenomenon is called timeliness, in fact, mainly because the news site updated content is very soon, a few days, hundreds of are common children, that a large number of updates will inevitably lead to a huge change in the structure of the site link, The site also has links to point to. A website what page weight is highest, many people's answer is the homepage, in fact, it is not so, why is the home page, perhaps not many people answered, nothing more than because the home page is in the station with the most points in the pages, change the way of thinking, you can say, if you put all the site page to a different page, Although this page is higher than the first page weight. Then we can sum up, with the most of the site to point to the page has the priority of the station, and this priority, is to explain that your page in your site occupies a very important role. When a site updates a large amount of time, the more the next page, the worse the priority, in the absence of external links to the case, the ranking will inevitably fall faster.

Say so many links in the station, nothing but hope Webmaster, can accurately understand the role of internal links, and can take the station to handle better.

(b) External links

"Do outside the chain, to insist!" Every day! " This is an extremely wrong concept, the release of external links and time has no relationship, why to publish the chain every day!? If you have 10 sites, you can stick to hair every day, that you have 100 sites, is not also to send 100 websites every day external links!? This does not conform to the search engine's own logical relationship.

External links are also stored in a data table, when users search for keywords, triggering the page to show, the external link of the data table will be the same as the page's keyword hit table together, to carry out the page display.

Then we can know that only external links in the controllable range, not hanging chain, is the key, blindly increase the number, will only create an uncontrollable range. What is the best strategy when we are building an external link?

First of all, find your target keyword competitor, through Baidu Webmaster external link function, query data, and download data, General data is CSV format, you can open with Excel, and then query keywords, usually some keywords, a website just do not more than 10, of course, the number is not necessarily, We need to circumvent some difficult keywords and make our work more efficient rather than more difficult.

For example, a website, you have to do the target keyword, competitors just do 10, on the home page, you only need to control under 20, and to ensure that their external links are valid. Then how do we control the external link weight transfer effect, and does not invalidate, does not drop the link!? Mainly to find some blog or their own station group to publish, and then in the several external links for additional processing, that is, the production of external links. Here is a logical diagram, you can refer to.

Here today, I hope you struggle in the forefront of grassroots webmaster can be harvested.

By the dry cleaning chain to join http://ganxi.blog.yjh.com/friendship to provide content