Talk about the common problems of many enterprise websites how to treat enterprise station correctly

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Jen University has just graduated in order to live in a network company for a period of time to edit the site. One of the main tasks is to collect Web sites on the official websites of the major small and medium-sized enterprises in China (PS: Companies do is classified information network, because just on the line soon, not many companies to register, so the boss asked us to collect these company's Web site and mailboxes, and then send a message. In this process, I browsed hundreds of corporate websites, found that most of them have a problem, is the home page always like to use flash, or full screen of the kind, loading have to load a few minutes. This approach is actually very undesirable, and here's what I think about it.

First of all, enterprises in the Web site must be clear what the enterprise site to do, its function is what. I think, the biggest function of enterprise website is to expand enterprise product, service propaganda and sale channel. Therefore, the design and optimization of corporate website should be the core of products. Visitors to open the site, the first thing you should see is the latest products or the latest special activities, rather than a large section on the company profile, corporate culture, corporate development history of the promotional film. Because most visitors visit your site, the main purpose is to understand what your business has, not the corporate culture of your company. Especially small and medium-sized enterprises, your brand has not set up, we simply do not know what your business is selling what, and how to understand your corporate culture. Big business is no exception. However, for large enterprises, there may be a small number of visitors into their corporate web site is to understand your corporate culture, your business development process. But you can't scare off most of the customers for this little customer. You can completely on the enterprise culture, enterprise development process content or flash in a column, interested people to click in to see it.

Secondly, we must make clear the image of the enterprise depends on what set up. I analyze, most of the company's website to Flash homepage, the main purpose or to shape the image of the enterprise. Visitors click into the site, a large section of the flash promotional film, and then on the corporate background, enterprise development process, corporate culture profile, people feel, wow, big companies! The more beautiful The flash, the more visitors will feel the strength of the enterprise. But this is actually a way of putting the cart before the horse. You know, the corporate image is not based on your promotional films or advertising support, but on your products as the basis. The better your product, the more new, the more people you use, your brand and image will be easier to establish. Especially for small and medium-sized enterprises, we all know your products before you know your business. So, the most important task of the enterprise website is to let more people know your product, not to know your business. But most of the company's Web site with a large number of boastful publicity film will be a lot of people want to know your products to shut out the potential users, it is really a pity.

Therefore, the enterprise website should put down that kind of boasting mentality, actually put your newest product and service present in front of the user, this more practical, also more easy to obtain the result. Of course, or that sentence, this is only my personal views, welcome you to have a knowledgeable friend and I explore. qq:372321895 (please indicate your purpose)

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