Talk about the currently more popular CPC advertising channels

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Search Engine bidding advertising is the most mainstream of CPC paid advertising channel, but the recent search engine bidding is not optimistic. Low conversion, high consumption is a significant feature of it, and this feature of the advertising channel in the current harsh pursuit of high conversion of the electric business environment must be not optimistic, coupled with Baidu's domestic search engine monopoly, including Google, and other search engine advertising benefits are diminishing, there is the existence of SEO, All this makes it less necessary for search engines to bid for ads. Domestic manufacturers have started to find a more suitable for the operation of the CPC pay platform.

Because of the existence of demand, also prompted more the emergence of the CPC pay advertising platform, in recent times, the author has also come into contact with some of the more distinctive CPC pay platform or say, they may also be the more popular now some of the CPC ads:

CPC advertising to ensure ROI

We all know the importance of ROI to current electric business enterprises, and this kind of advertising is able to protect the ROI, and will be written into the cooperation agreement, which is tantamount to the business to eat a relief pill, businesses need to do is to find more high margin of goods, put it on these platforms to promote it.

At the same time, because the service providers need to protect the ROI of the business, they will be more independent to maintain their own platform, and even use their more resources to help businesses do promotion, which is another important reason for the advertising method will be popular.

If there are any shortcomings in this type of advertising, it is necessary to have a certain margin of goods as a support, to ensure the cooperation of the ROI, we remove the cost of goods, to eliminate the need to pay the promotional costs can also achieve a certain profit.

Directional ads on vertical platforms

There are many well-known websites that started the service of this kind of advertisement very early, for example, everyone, happy, now have more platform to provide advertising services, but a lot of electricity business enterprises in everyone, happy to try, the effect is not very good, the reason is because of happy, everyone's characteristics of the people, It is not suitable for all electric business enterprises to do promotion. That actually can choose to suit their own platform to do targeted advertising, and then also in the way of CPC, it will be a good channel.

The most important thing to note is to choose the right platform, like everyone, happy net, these two sites are very suitable for the game class site to choose to advertise, because the users active in these platforms are mostly young, but also to the game has a certain degree of enthusiasm. and other sites such as Mushroom street, they are very suitable for Taobao merchants to advertise. Of course, in choosing the right platform, or to do the screening of the crowd, so that more accurate.

In short, choose the right platform for the crowd, the transformation is more secure.

High-end technology-supported marketing services enterprises to provide the CPC solution, this type of marketing services enterprises are also a lot of them, through their own core technology, for businesses and advertising platform to build bridges, so as to achieve a total of three wins.

At present, there is a more mainstream marketing services enterprises, they can be technically able to achieve the tracking of cookies, so that the precision of our users again, multiple marketing, bring transformation. Through such a technology to crawl users on our website behavior path, and then judge their desire to buy, choose the right users to display ads, so that the conversion rate is not low.

In combination, the above 3 kinds of CPC promotion channels can be optimistic that there is a prerequisite, that is to a certain extent to ensure ROI, which in the domestic trend of the rationalization of the electrical business environment is very important. The full text is submitted by http://www.aidai.com/Love Net.