Talk about the development prospect of personal website

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With the rapid development of the Internet and the advent of the web2.0 era, more and more websites have sprung up. According to the authoritative report published by China Internet Network Information Center, the number of Chinese websites reached 2.878 million by the end of June 09. The increase in the number of websites has led to increased competition. So more and more webmaster, especially personal webmaster, began to the site's development prospects expressed concern. It has even been asserted that the era of personal websites has passed.

But Ren has a different view. The reasons are as follows:

1, although the number of our website has reached millions of scale, but does not indicate that the market of our website industry has been completely saturated. According to the aforementioned authoritative reports, as of the end of June 09, the number of Chinese netizens reached 338 million, network penetration rate of 25.5%. This data illustrates two problems. First, the number of netizens in our country is very large. Second, the growth potential of the number of netizens in China is still very big. Then, the development of personal web site is certainly there.

2, the personal website and the commercial website does not have the absolute superiority and the disadvantage compared. The advantage of the commercial website is that the sufficiency of the Fund can bring more extensive publicity and promotion to it, the sufficient manpower can bring more data and information, and the advantage of technology can bring more advanced function to it. But these are not the core values of a website. The core value of the site is to bring the most valuable information or services to netizens. But no website dares to admit that all of my services, information and functions will be favored by all netizens. The so-called tune. So, this brings space for personal sites. The advantage of personal website is small cost operation, do not need to expend a lot of money to ask manpower, material resources. In this way, the personal site is free from the problem of investment and return. Just have to make your own special features on the line. And because of the huge Chinese netizens, different netizens have different preferences and requirements, then a unique personal site can certainly be a piece from this huge group of netizens. And because the personal site can basically ignore the cost of the problem, so long as the personal site can win a small part of the market, even a small shrimp, the gain is very considerable.

How should the personal website develop?

First, we should do a good job of positioning. Since the personal website in the capital, technology, manpower and so on, the personal website must avoid to compete with the large-scale commercial website. But from their own advantages, strengths, to make their own characteristics. Bring the most valuable services and information to a small group of specific people. This is not a big commercial website to touch. Therefore, the location of personal website should highlight small and fine, to have their own characteristics, to ensure the quality of the site content.

Secondly, we should locate the site audience. To analyze your site is mainly to provide information and services to which group. Would get a welcome favour of which group. Where these groups are distributed, where they are usually clustered or networked. The best to do this positioning, in order to make the corresponding promotional programs.

Thirdly, to plan the development direction and strategy of the website. What your site is like now, who the service group is, what the next step will look like, who the service group is. The first step is to win that part of the crowd, the next step is to win which part of the crowd. I think that a new small station of the more reasonable development strategy should be to fight for that part of the newly born netizens, and then to fight for those old netizens, with other similar websites competition. According to statistics, our country each year new born Netizen close to 100 million. Therefore, it is very advantageous for the development of the website to gain some market for these new netizens. And new netizens are more fresh to the network, if you can present your website to these new netizens in the first time, it is likely that he will look for your station after the Internet. Like Baidu as China's earliest Chinese search engine, its market position has been difficult to be the technology capital has the absolute advantage of Google to replace. The important reason, I think, is that he grabbed the latest search market in the first time.

In summary, I think the personal website as long as insist, attentively to do, still have bright prospects. However, this is only my personal opinion, but also hope that friends criticize and exchange.

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