Talk about the difficulties of the current electrical business, advised everyone to be cautious into the electric business industry

Not long ago, Le Tao Network CEO Bi Sheng (Micro bo) in the 2011 Chinese economic Leaders ceremony of the business School tour to the current development of E-commerce published a more pessimistic speech. Talk about the difficulties of the current electric business, advised everyone to enter the electric business industry, and to furniture as an example, that the furniture can not be electricity, to take the furniture to do electricity business is a kind of impetuous performance. For the power quotient pessimistic, professional home E-commerce platform Ali Every CEO Chong to resolutely refute, he said: "Furniture to do E-commerce is far from pessimistic, this is the return of business model, promising." ”

Lok Tao Network CEO directly

The furniture makes the electric business impetuous

Lok Amoy Network, China's largest online authentic shoe city, by Baidu's original marketing director Bi Sheng single-handedly founder. The establishment of 3-year online shoes brand number of more than 183, daily orders more than 3000, 2010 sales reached 100 million yuan. At present, has launched "24-hour online customer service", "7 days without reason for free return goods", "first Test wear, after signing", "Free distribution" and many other services, E-commerce is the field of the rise of the retail industry, visibility and the popularity of goods.

If it is not Bi Sheng in the speech mentioned furniture, people will not put him and the home industry, and will not cause the same E-commerce Ali every CEO Chong refuted. "Today's topic is impetuous E-commerce, from last year to this year, E-commerce increased 25,000, we want to get anything to sell on the internet, called E-commerce ..." recently, in the 2011 Chinese economic Leaders ceremony of the Business School tour, Bi Sheng language is amazing. More to the household industry surprised that he took the furniture to explain what is impetuous. He said that once friends want to do furniture class E-commerce, to his advice, he cited such an example: a friend in Kashi, Xinjiang, bought a 20,000 yuan of the cupboard, get home feel unsuitable, assuming that the mall promises to be 7 days unconditional return, the friend is happy to return to, but when transported to Sichuan fell broke, The mall's 20,000 yuan is gone. "This reflects a kind of impetuous, e-commerce logistics irregular can not do e-commerce, because logistics is very scary." ”

Ali Family CEO said

Furniture Electric Business Core

Ali House, a "product, price, service" as the center of the home E-commerce platform, sales of household goods, including living room, bedroom, study, children's room, and other six categories of a total of more than 70 small categories, commitment to "all authentic licensed furniture products at least than the price of traditional stores 30%", and launched the "first payment" service Chong, the general manager of Zhejiang Li Hao Group, is the founder and CEO.

When Bi Sheng took the furniture to explain "impetuous electric power quotient", does not directly indicate "does the furniture class electric dealer difficulty" The viewpoint, Chong the first time publicly to refute. "What is E-commerce?" I think it's a biased proposition that online selling is E-commerce. The so-called E-commerce, electronics is only modifier, the core is still in business. "Chong pointed out that E-commerce is only a platform, the need to return to the nature of business, selling shoes to organize good sourcing, good management of the supply chain, the control of good quality, sorting out the classification of inventory, Planning good logistics and distribution, provide good after-sales service and so on."

"Now the electric business only pursue high sales, want to increase the sales of more than n times a year, two years to complete the IPO, three years can surpass the Amazon, do not pay attention to practice internal strength." For this, I feel the need for a little sense of responsibility, some people take the lead in shoes try to wear is not satisfied with the return, so free to open the first lead to customer rejection is also normal, until the discovery of commitment to talk about what impetuous topic is a bit outdated. "Chong that, Bi Sheng said the furniture is difficult to return, the theory does exist, but according to Ali household data statistics, there is no so-called mass return to produce damage or large cost loss."

China Furniture Electric Business

Promising

and Bi Sheng believe that the furniture electric business is difficult to have as self-confidence attitude diametrically opposite, Chong in refute humbly emphasized, he does not know shoes, dare not jump to comment shoes class electric dealer can do well. However, he also confidently believes that the future of furniture electric business will certainly be promising.

He provided the reporter with the data of American furniture electric business for reference. 2010, the United States ranked among the top 500 of all types of electric dealers, furniture, building materials, electricity quotient accounted for 19.8%, compared with 2009 growth rate of 19.93%, showing a steady upward trend. Among them, the top three of the furniture dealers are Williams-sonoma Inc., CSN Stores LLC and Crate and barrel, online sales are 1.197 billion U.S. dollars, 380 million U.S. dollars, 365 million U.S. dollars, the year-on-year growth rate of 26.9%, 51.4%, 16.2%.

"China's furniture electric dealers also have a tendency to mature, in the long run there must be a better future." Chong revealed that the data of the research institutions show that 2015 Chinese furniture retail size is expected to be 1.2 trillion yuan, of which e-commerce market scale will reach 205 billion yuan, the proportion will rise to 16.9%. "The road of furniture electrical business is still very long, as long as we return to the true meaning of the commercial nature, to abandon the impetuous electric power business, logistics is only difficult, not obstacles." ”