Talk about the electric Dealer's shopping guide.

At the end of the year, take stock of the Internet, the most prominent than the rapid advance of the electricity business. Super fire of the electricity quotient led the three benefit platform, one is the search engine, the second is the website navigation station, three is the audience. Baidu sold a position last year for 350,001 months, and this year rose to 8,000,001 months (Bi Sheng language). Super fire of the electricity business led to the upstream flow of the explosion, so many people want to go to the electric business navigation, shopping guide, shopping search, shopping community.

A

The comparison is represented by:

A, Taobao spun out a Amoy (www.etao.com), do shopping search (also include the previous NetEase shopping search)

B, beautiful Say (www.meilishuo.com) and Mushroom Street (www.mogujie.com), do shopping to share the community

C, group (www.tuan800.com) and poly Amoy (www.jutao.com), do group buying navigation, including Baidu Group purchase and 360 group purchase

D, the most Amoy (www.zuitao.com) to do coupons

E, 51fanli (www.51fanli.com) and QQ Rebate, Youdao return to do shopping rebate

F, shopping navigation web site

I said separately:

The first Category: Shopping search, shopping search is not something new, search boss Google in a long time before the shopping search, but has not been successful. Domestic Youdao also has been doing, and did not make any achievements. The reason, I think there are two very important 1, all of the company's Web site are extremely not cooperating, a period of time before the Beijing-east with a Amoy ban station led to all the company in the ban on a Amoy. 2, Shopping search has the actual price and the hidden price problems (express and discount, etc.), so shopping search is an extremely complex search. 3, the existing shopping search experience is very poor, whether it is Etao, Youdao, Google. The standard search process is a three-step process input keyword-"Give the list-" to the required site, and shopping search is five-step input keywords-"Give the Product List-" Select products-"give the results list-" to reach the site. Vertical search experience good see where to go (www.qunar.com). So I think the shopping search is out of the question, unless there are solutions to the above two problems.

Tell me more about a Amoy view: 1, did not see a Amoy core competitiveness (search or community or guide?) 2, into Taobao too deep, did not pull out, all recommendations are Taobao priority, if I do a amoy I must be a priority, weakening Taobao 3, generally not too optimistic about the existing one Amoy, of course, time is the best answer to explain the problem.

The second category: Beauty said and Mushroom Street, two of websites and user groups are basically consistent, although slightly different, but they are absolute competitors. Both sites have chosen a very good entry point, online shopping, especially in the clothing category for the big Head (3c although high sales, but poor profit, clothing and accessories the highest profit), while the clothing category and women's head. They all want to grab the best market. I am more optimistic about this model, now for them is only a matter of time, user habits slowly develop the problem.

The third Category: Group 800 for the representative of the group buying navigation, group buying will only be left in the future of not more than 5, so buy navigation does not exist. See me in April, I wrote the "group purchase Crisis" and June, "for the group Buy website accounts." Moreover this industry real eldest brother is the Baidu buys the navigation and 360 buys the shopping guide. To the regiment 800来 said, they need is break, regiment 800 made a new website Amoy (ju.tao800.com) used to imitate Taobao poly (ju.taobao.com), even the domain name are imitated so like.

The fourth Category: the most Amoy coupon mode, coupons this all electricity Shangdou and love and hate products. Love can bring flow, hate cut off profits. In the long run, the user has the demand, the electricity dealer has the supply, may reach the certain balance point, the short term sees the electricity market impetuous and the user to the net purchase irrational, has caused the coupon platform disadvantageous influence. If you can stick to it, the future will be a piece of the sky.

Fifth Category: Shopping rebate, Tencent is doing, NetEase is doing. But the market has been tepid, why? The reason is very simple, the rebate time is too long, every time shopping rebate for more than 1 months to reach the user's account, and rebate is not high. My judgment of this market demand and market will have, but want to make him big, difficult, or basically no. (Rebate time at least January is because, after the return of shopping and so on, at least to confirm the user's real consumption, in order to return to the site, the site can be returned to the user)

The sixth Category: Shopping navigation website station, Representative website (http://www.2345.com/netbuy.htm) and (mall.360.cn), this is the resource sex market, in the year several website station's success, hao123.com and 265.com all is because behind has the big tree , now do shopping navigation URL, is basically Tencent, 360, Baidu, Sogou several tumultuous, others do not.

In addition to a few shopping navigation sites, such as white Jay Entrepreneurial project to Stroll (www.guang.com), now just a few simple pages, is estimated to reflect their ideas, first made a static page for everyone to study it. Another example of a network (www.yijia.com) is a hodgepodge, I basically do not understand.

There are a lot of people said to do wireless shopping navigation, I think based on information products must be a good PC-side products and users, and then to develop wireless users. PC is this, wireless is the end, can not be the cart before the horse (except for tool products).

In addition, I have been thinking about doing a different than at least the above mentioned shopping navigation, interested friends can chat together, agreed to have the possibility of a business.