Talk about the enterprise station and optimize the station

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I have served in several network companies, and often hear customers dissatisfied with some of the network companies or studios. And the author of the current service of the car parking lock manufacturers, the network company has been fooled to do three web sites, but the results are generally. This article analyzes the network company pit Small and medium-sized enterprises do station and promotion of those common tricks.

First, the construction station aspect

Construction site Pit customers, mainly have the following several situations, the author of the previous for the performance is not kind of pit.

1, cheat 建新 Station

Generally speaking, the 建新 station is usually the enterprise station has a site, but the optimization effect is poor. At this time, the network company salesman will persuade the Enterprise boss to do a new station. Because the old station from the layout, the structure and the picture beautification aspect are not good, even if the optimization pays 10 times times the effort also not to get 1/10 return.

For exhortation to do a new station, sometimes is indeed a customer site from the perspective of optimization and aesthetics, is done a mess. But more often, it's a way for web companies to expand their performance.

2, the site only focus on optimization

Many times, companies will build stations and promote outsourcing to a network company, at this time, many network companies to build stations only from the perspective of optimization to consider. such as the home page is a large number of articles and product lists, keyword piling and so on. Such a site, even if the optimization of its conversion rate is extremely low.

3, does not provide domain name source code

I have seen a small city of wonderful network company. They build the station cost and low, but do not provide the website source code and domain name to the customer. Such companies are generally not fooled by the traditional internet companies, these enterprises under the domain name and other controlled, have to pay a large amount of annual domain name and space costs, and every time the Web site changes, the network company will ruthlessly blackmail a pen.

4, the template station charges high

For traditional corporate bosses do not understand the internet situation, some network companies to apply some exquisite templates, and then said that this is the company's website designers spent a week to design the site and so on. A simple template site, but the charge is high, drizzle parking lock Retail site also ate this loss.

II. Promotion

The promotion of pit customers, is generally the use of customers do not understand the network marketing and launched a variety of incredible means.

1, keyword selection

If the business owner of Network marketing is ignorant, some network companies in the keyword selection will choose those index low competition, or even no index of keywords. such as drizzle car parking lock manufacturers, formerly a network company to do "Changsha parking Lock", "Hunan Parking Lock" and "Changsha parking lock manufacturers" and so on several pages can be optimized to go to the word. Imagine that these words optimized to the first home page, one months to bring the IP will never more than 10.

2, ranking maintenance

Some weak, or professional ethics is not strong companies, short time to use the hands of resources, to create a keyword one-way anchor text to allow the site to rise for a short period of time to reach the key words on the home page can immediately charge the purpose of charges. Because the promotion of the contract signed the key word stability in the first few days, you can charge 80% of the cost, to the site is K, customers have to consider themselves unlucky. In general, such a network company is doomed to do little, and the old customers also lost a lot.

This kind of network company, plainly is uses the Black Hat technique, like formerly popular uses the blog forum mass, uses the click the device and so on. Fortunately, the current Baidu for these simple black hat technique has a greater ability to identify, its effect has become weaker.

3, only a few specific keywords

This situation is more common, from an objective point of view, enterprises to provide network companies with limited optimization costs. The network company generally only helps the enterprise station to optimize the contract stipulation several words, then spends in the keyword rank maintenance aspect.

If the enterprise station wants to import more accurate flow, the author thinks can outsource to the network company by the number of years, or form own network team.

4, skillfully collect all kinds of expenses

I have heard of such a wonderful fellow. Original article update 8 yuan/article, the site small picture modification 30 yuan/Zhang, etc., the site program small changes such as site map, such as a number of yuan and so on. For such a wonderful fellow, I just want to say a word, I serve you!

Third, write in the last

Enterprise Station and optimization, although SEO thinking is very important, such as drizzle car lock site on the double navigation, product list, such as layout keyword seo thinking. But SEO is not all, the enterprise network and all activities under the line is to improve the product sales and corporate profits in both areas.

Enterprise station and optimize outsourcing or build their own team, which depends on the size of the enterprise, product profits and so on. However, as a network company's employees, I sincerely hope that individual peers do not for short-term interests and damage the entire industry. Under the premise of orderly and benign competition, the life of the whole industry will be better.

Article by drizzle parking lock www.mmyqp.com Original, reproduced please indicate the source, thank you!

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