Absrtact: I do business station Network Marketing has been a few years, the choice of traditional enterprises, one is tired of building stations to promote the company that kind of pressure and boring life, the other is part of the traditional enterprises more free, and more time to dominate their own. I was going to talk about pens.
I do business station Network Marketing has been a few years, the choice of traditional enterprises, one is tired of building stations to promote the company that kind of pressure and boring life, the other is part of the traditional enterprises more free, and more time to dominate their own. Originally to talk about the author into the Wuhan Parking lock factory 1 years of experience.
A lone enterprise promotion staff
The author found that there are many traditional enterprise promotion staff are single-handedly struggle. From website construction, maintenance, content update, promotion and other links are to self-reliance. These enterprises will not promote outsourcing, is to let the enterprise network marketing controllable, not by other companies to take the throat. This paragraph to talk about the author of a lone enterprise station disadvantage, and then talk about its advantages.
1, easy to complete and not fine technology
Because it is single-handedly, from the modified Code, p a banner advertising map, to write an article, send a chain, do a facelift. Most of the time need to kiss, this let the Enterprise station promotion staff learned from the construction station to promote the whole process. such as the author of the Wuhan Factory, although the site is not flattering, but it is really the author's painstaking efforts. The one-man enterprise promotion staff, in the eyes of some people, is omnipotent, but in the eyes of professionals, it is totally impossible.
In particular, the rapid deterioration of the promotion environment, the promotion of more focus on professional, team, multi-channel, enterprise station to promote personnel if out of the enterprise, its competitiveness will be greatly reduced.
2, small grades easy portentous
Many enterprises in the field, the optimization of competition is not very intense. such as the author of the Parking Space lock field, only dozens of related players, and professional SEO less than 30, so the competition is not fierce. and Wuhan parking Lock this word, basically few with home optimization, if an enterprise promotion staff will these words optimization to the home page better position, and then complacent, inevitably have a frog in the well suspected.
I have been in the network company for a long time, which received a few hot business words, the index is about 2000, and then the relevant search page about 40 million. Because the salesman signed too hastily, the author optimized three months and did not give the website several keyword optimization to the homepage. If according to that contract, the author estimates that I am not very sure to optimize the keyword to the home page. Because the other is a network of customers, on this side of the credit is not high, can only remotely operate its FTP, backstage admin. And also do not allow appropriate to facilitate the optimization of the homepage revision and so on.
From then on, I know their general ability, not by cavity blood, because of their own as long as how efforts, will be able to optimize the vast majority of keywords to a certain location. The optimization of some words is really not what you try to do. If you need resources, time, efficient strategy, and strong executive power, even need funds to be backed up and so on.
3, thinking rigid, easy to be eliminated
Do Enterprise Station optimization, the initial stage, probably around a few key keywords and do rankings. After the main keyword ranking stability, will probably use the station and station outside to do a few long tail, or with the help of other platforms to card bit and so on. Or will open Baidu bid to do business promotion.
However, the Enterprise website promotion personnel has difficulty to have the opportunity to open up other channels. such as wedding camera will or will go offline to do activities, public transit subway ads, the media soft text delivery effect evaluation. Strong traffic safety manufacturers may operate cat and jingdong shops and so on. And these channels, many lone enterprise extension staff are difficult to access. Thus leading to a rigid thinking in the optimization of several keywords ranking above.
Of course, a lone enterprise station promotion staff also has its advantages. such as a wide range of contact, later maintenance simple, disposable free time and so on.
Second, the industry decided to promote the method
I have served more than Wuhan manufacturers, such as chemical enterprises, automotive supplies manufacturers, building materials suppliers, education companies and catering enterprises and so on. In the face of today's wide range of promotional methods, the author believes that everything to see the industry, look at products, look at the audience.
The author in the education company, its enrollment channel most important is through the telephone marketing, second is the search engine. A good list of people, more important than keyword ranking in the home page. And in catering enterprises, the company to play micro-letter, in group buying site reviews and so on, direct second kill search engine and so on.
But the author to enter the Wuhan parking lock manufacturers, the channel is focused on the entrance with the search engine and Alibaba entrance. The former flow of many and miscellaneous, occasionally bring a large order, and the latter to the flow of more accurate, although the inquiry volume is small, but are genuine buyers.
Conclusion: The author's suggestion is not to be limited to a company for a long time, unless the salary and prospects are very attractive. The network marketing industry develops so quickly, the promotion personnel if does not study hard, very easy to be eliminated.
Third, set goals, not progress is a setback
As the author of the first to do business station promotion, the first choice to optimize a few main keywords to the home page, and then feel idle, or become no goal. One day, I finally feel the company's Web site traffic is not flattering, and then did a similar Wuhan parking lock, such as "area + products" long tail words. One day, Baidu algorithm one adjustment, the author site traffic fluctuations, the author has made a replacement station to double insurance.
Second, the Enterprise station Promotion or enterprise Network marketing need to have planning. such as a certain stage to optimize a few words, a certain stage to the card number of platforms, a stage to optimize the other words, a stage to strive to open up more channels. When you think you are doing well enough, please appreciate your competitors, or other welcome cases to find out your shortcomings.
Second, even if the company's performance is good, work easier, the promotion staff must still be in danger. Said not good to listen to teach has, such as the use of free time to do a single promotion, do Taobao Guest, build stations or open Taobao shop and so on. After all, the domestic promotion environment because of well-known reasons and quickly deteriorated, in advance to prepare a retreat, it is not.
Iv. writing in the final
I think that the current environment so, to do business promotion, if not get a commission, then more or less will find another way. Second, do business station marketing, is really not a station to optimize a few keywords, appropriate time, more contact with some other channels, more to participate in some industries, the circle of formal and informal meetings and chat, more or less can let you maintain a certain degree of competitiveness.