Talk about the experience of operation and promotion of building materials decoration website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the accelerating process of urbanization and the improvement of people's living standard, the real estate industry is being sought after by people. In such a large environment, the decoration and building materials market will naturally be relatively bright, so the competition for such sites is also extremely fierce. The following author on the Building Materials Decoration website operation and promotion to do a share:

First, to determine the site objectives for the site to make a reasonable positioning.

Building Materials Decoration website main target customer groups should include decoration company, building materials manufacturers (including agents), ordinary family (home owners) and other need to decorate the company (public outfit). The website's operating goal is of course to provide these customers with building materials and decoration-related services. From the owner's point of view, need to understand and learn more building materials such as shopping guide and other decoration knowledge and industry information, so the site should be reasonable and extensive collection of such information; As building materials manufacturers and decoration companies, the site should be as far as possible to provide a better display platform to enhance its visibility and online trading So the site function positioning must be very good at the same time take into account these two aspects.

Second, grasps the consumer psychology of the owner, reasonably sets the website content.

In the operation of building materials decoration site, the webmaster should be able to note: The owner is to get intuitive, comprehensive target needs. If you can take the relevant animation technology in the website, the decorative material features and the use of the effect of intuitive and clear in front of the decoration of the owners, let them through the eyes to enjoy those virtual room scene, I believe those hesitant customers will be attracted. So the site content in the focus on optimization at the same time, the user experience must also not let go, do not just boring text narrative.

Third, the promotion of online and offline combination: To obtain more customer recognition.

Publicity of a variety of ways, you webmaster friends can choose their own one and seriously to carry out: online we can through professional building Materials Decoration Forum, blog, etc. to promote. The best way or through the release of various types of soft text to the major portal sites, of course, this is a need for a certain cost support, but the effect of publicity is very obvious; under the line we can jointly decorate the company, building materials manufacturers to hold various activities to increase the credibility of the site in the owner's mind At the same time can also promote the webmaster and decoration companies and building materials manufacturers to communicate with each other.

Iv. market research and continuous improvement.

Market research can enable the webmaster to grasp the potential customers effective demand information status, in the provision of products or services at the same time to be targeted. As an industry web site, research objects can be directly placed on the online target customer base, the way to choose online questionnaires (that is, add an online voting function in the site). In the problem design, to grasp the theme, to the point, targeted, the content should involve the use of products or services, building decoration materials performance, price, customer satisfaction, as well as customer potential demand, customer evaluation of competitors can be the focus of investigation.

Five, add Friendship link module, do a good job with building materials, decorate the relationship of peer stationmaster.

Link is a good opportunity for webmasters to expand their contacts. Everyone in the link at the same time, may wish to do more communication with other webmaster, learn from each other. See how other webmaster is to do promotion and website operation, there is no place worth to learn. The author of the Chengdu Decoration of the owner of the network dedicated to set up a link module, here also welcome everyone to cooperate.

Overall, building materials decoration site competition is relatively high intensity, the need for more exploration webmaster. The above is just the author I do a simple share, I hope you put forward valuable comments and suggestions. More information please read ZX028 Chengdu decorate the owner of the net Decoration materials (http://www.zx028.com/jiancai/) column information, but also welcome the building materials decoration industry webmaster friends and exchange links with this site.