Talk about the bottom of the website keyword layout

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The vast number of seoer to do Baidu optimization, you do Baidu keyword optimization, there is no problem, that is, in the enterprise station, those ranked by the front of the site, most of the bottom of the site are piling a lot of keywords to the home page, this phenomenon, you have in-depth thinking about it?

If there is, you are welcome to open a discussion, if not, I hope you look at this site's point of view.

First, let's look at two views of the industry on this phenomenon:

1, at the bottom of the site with keywords to do anchor text link to the home page, this phenomenon is called the secondary navigation, is conducive to search engine rankings, because of this, spiders each climb can give the keyword to promote a little weight, in addition, add these keywords will increase the density of the keyword, Although the keyword density in today's search engine ranking system occupies a low score, but after all, there is little help.

2, looking for is a keyword piling up, the goal is to increase the density of keywords, is a low technical content, or even the wrong way to optimize! Why?

In the Baidu Club, there are the following questions and answers:

"A page has multiple duplicate links, and the link text is the same, the search engine in the transfer weight, only to pass the weight, or each link to pass weight?" In addition, do these several duplicate links get the same weight? "

The official explanation is: "Repeated links do not add weight to the link." ”

Another question: "If the link text is different, how will the search engine assign the weight of the link?"

The most powerful explanation given by Baidu is that it says: "The weighting of links is an extremely complex system and we do not recommend focusing on technical details." Any strategy in our system is based on the principle and standard of "value to users". This is not just a slogan, on the topic of the link may wish to apply: A page appears a lot of text different, point to the same link, they are valuable to users?

Comprehensive above Baidu official answer, can get the so-called secondary navigation is purely misleading, if used excessively, may even fall into the awkward situation of excessive optimization.

The above is the current optimization of the bottom of the optimization of some of the views, who is wrong, the station excellent network is not here to comment, we only talk about our views and ideas, I hope we can inspire!

Station Excellent network that SEO is not a philosophy as a theoretical discipline, it is a theory combined with practice, practice is greater than the theory of the subject, so, for SEO any problem, we should use the action to test, with the fact to speak, in such a spirit, we through the key words to watch a lot of the internal situation of the site, Found that the most widely ranked sites have been added at the bottom of the so-called keyword navigation, from this, we can conclude that this mode of operation is not harmful at least (the premise is not too much, otherwise the obvious keyword piling is certainly dangerous.) )。

Since harmless, then this method can increase the density of keywords, slightly enhance the weight of the site, it is worth doing, isn't it?

Station excellent network with their own experience as well as many of the bottom of the "secondary navigation" site observation, get the following way of guessing, let's share with you.

1. Can not add too much of the main keyword, should appropriately decorate the relevant long tail keywords.

2. You can do a small number of home anchor text, but absolutely not all, should point to the inside page.

3. The bottom should not repeat the occurrence of keywords.

4. To beautify the bottom key words, can not affect the user experience.

5, the bottom keyword must not be too much, the right amount can be long.

Station excellent network guess can not be correct, but at least 8 layers of grasp is not wrong, because we have a lot of observation and experimentation, but also is we want to tell you--website optimization technology want to progress, light controversy is no use, must observe more, practice!

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