Talk about the influence of outbound link on the website's own SEO weight

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Now a lot of Seoer said outbound links, there will be a feeling of pale, especially the home page outbound links. Outbound links in the end will be what kind of impact on the SEO, whether it really will be harmful to the site SEO? Today, I'd like to share my thoughts with you.

Rules for weights passed by link

Analysis of outbound links to the impact of SEO, or from the search engine base algorithm. The weight is how to pass through the link, the weight in the page transfer law is how?

The weight of the site's export link is the weight of the site/number of export links. For example, the weight of a page A is 6, outbound link is 30, then he each export link weight of 0.02. If page A's export links increase, the weight of each exported link is reduced. For example, the site A's export link increased to 60, then he each export link to pass the weight of 0.01.

Export links have no effect on the site itself

said that there is a problem, it seems that from the algorithm, the number of export links does not seem to affect the weight of site A, but affect the outbound from the site a outbound link to the weight passed. The problem is here, it seems that the weight of the page in the process, and there is no algorithm to show that the more export links, from the loss of the weight of the site more of the argument.

In fact, another phenomenon also supporting this statement, is the exchange of links. We all know the reasonable exchange friend chain, can let exchange friend chain two sites together to promote weight. If the export link will spread the weight of the site, then the exchange of friends chain is through what kind of a way to promote the weight of both sides of the chain of friends?

Misunderstanding of exporting links caused by external chain difficulties

Then export a lot of links will spread the weight of the site is where to say in the end? I think it is likely that everyone in the release of the chain, many sites do not allow the release of outbound links, and the emergence of a misunderstanding. I think these websites do not want too many people to release the chain, it is likely to be afraid of the emergence of a garbage connection, rather than simply do not want to export links.

I do not know whether you remember, many of Daniel in the release of the chain of skills, will be mentioned if your article quality is high enough, then the other side will likely retain your link. This statement actually corroborated the author's view that some sites do not want to let people publish the chain, not afraid of the existence of export links, but fear of the existence of a large number of unrelated junk export links. Damage to the site is not an export link, but a spam link.

Appropriate export links are good for your site

In fact, I have always insisted that the appropriate export links to the site is useful. Because the nature of the Internet, in fact, through a variety of links, woven into a complete internet. and search engine crawler, also through the link constantly climbed to a new page. If the export link is harmful to the site, then everyone is very stingy to export links, then the Internet will become more and more closed, search engines to find new valuable sites will be more difficult. I think the search engine algorithm engineers, will not be nothing to their own set. Conversely, in order to make the Internet link channel smoother, search engines are likely to give some rewards.

I have done an interesting test, that is, to a relatively stable site, added a few highly relevant high quality export links, the results did not long after the site's ranking is obviously improved some. Of course, this is not sufficient to explain that the export link will be helpful to the site, perhaps just someone else's site ranking dropped so my ranking rose. But at least exporting the links doesn't cause my site to rank and weight down. I think that the reason the export link will make my site ranking upgrade, probably because of the very high correlation of export links, highlighting the theme of the site, increase the site and the relevance of specific keywords caused.

Remember SEO great god Zac, in the SEO actual password has mentioned: if the site can not be linked to the target site, trying to become a link hub is also a good way to gain weight. This sentence actually indirectly pointed out that the export link to the site still has some help.

Note which special cases of export links

Special statement, the author discussed above are the normal situation of the export link, does not include some special cases of export links. For example, links are suspected of selling behavior, just want to spam site or can manipulate link-oriented and so on.

Of course, the search engine is not completely correct to determine whether an export link is a trading behavior, but some links appear very abnormal, unnatural circumstances, the search engine does this link for certain processing. For example, a weight of 9 of the site's homepage, there is an export link to a weight of 0 of the site, which is very abnormal. However, if the weight of 9 of the site of an internal page, there is an export link only to a weight of 1 of the new station, it can be understood as relatively normal.

Then if a site's export links point to a site that is being punished, or some edge of the industry, illegal industry sites, then this link will not only help the site, but also may cause the site to be punished.

There is also a case of the export link will cause the search engine's attention, is the site of the export link to a certain or a few pages. This situation is not very normal, a normal site although each page of the import link will not be the same, but is basically the same. Even if some of the pages are unimportant, do not need to get ranked, it will only appear in a few pages to get import links are very small, other pages get the import links are roughly the same, rather than a few pages to get the weight of a particular number of other pages are rarely imported links.

Share these with you, not want everyone desperately to add export links to the site, just want to remind everyone reasonable space link flow, to enhance the weight of the site. In fact, the weight is like the real gas in the martial arts fiction, only in the flow of the situation will continue to enhance. Suggest you in the process of website optimization, you can do some good quality of export links to highlight the theme of the site, increase the site and the relevance of specific keywords.

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