Talk about the initial operating costs of group buying

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Many people say that the cost of buying a group is low. Someone uses "a server, the root network cable, a few staff, a few customer service can do buy." Is that true? Now let's make a ballpark estimate. Has a group of 10 people to calculate the team.

First, the cost of the purchase site:

The cost of the group buying site is mainly two big chunks. One is the buy program, the other is the server. There are many online purchase programs, such as the most soil business version is more than 1000 yuan. This is the original program, if you need to modify, beautify the page, the cost will probably be more than 2000. Server this piece, the general group buying site is PHP, now PHP server performance is better, the price is relatively high, according to one year, the server cost is more than 2000, the delivery database 200m-300m. Then add the domain name of COM, about 60-88 yuan a year.

Website Cost: 2000+2000+88=4088

Second, the company's hardware costs:

Group buying site is not a workshop, it is impossible to say that rent a room can do (this is too unprofessional). According to the Nanchang office rent, one-month office rent is about 2500-3500 yuan. The desk in accordance with the amount of 10 people, each table 300 yuan (package tables and chairs), on 3000 yuan. Printers must have fax printing, Samsung is about 1200 yuan. Do you want the Internet? Nanchang's broadband business package is 4000 yuan a year, only 4 m, so you have 2, a year's broadband line to be 8000 yuan. If the staff has a computer, then there is no need to buy, but the basic is relatively small. Then buy 5 units for the company. The computer does not buy too good, can use, a computer with LCD monitor, also 1200 yuan (Internet cafes to buy the cheapest). 5 PCs is 6000 yuan. Company Hardware plus some other overhead. Total: 3500+3000+1200+8000+6000+3000+=24700

Third, the staff cost:

Staff costs are the hardest to bear. According to the basic work of Nanchang, the probationary period is generally around 1000 yuan (some occupations will be more). We count the company of 10 people. 1000 yuan per person (probation period). One months ' salary is 10000 yuan. It's only one months. The back recruit or the positive, more. 10,000 first. Total: 10000 RMB

IV. member Rebate Input:

Membership rebate is a huge number. If a group buying site registered 10,000 members, that invited members at least 1000 bar, each rebate 10 yuan, how much? Light Rebate 1000 people have 10,000, that is to say, the more members, the greater the number of rebates. For a group buying company, it is possible that the profit of the single group is just the return of this single.

V. Advertising Publicity:

This number is too large to be measured. A group buying site, publicity is basically the Network + ground. Internet campaigns may only pay for promotional expenses and some online writers ' salaries. The most money on the ground publicity, tens of thousands of tens of thousands of leaflets, a day is finished is good thousands of no, very huge. General group buying site is mainly based on the network, because it is relatively ground publicity, much cheaper. According to the company of 10 people, the one-month propaganda fee is about 20,000 yuan.

Now let's calculate the total Price: 4088+24700+10000+10000+20000=68788

This is just the approximate budget of initial investment. In fact, do group buying is not as simple as we imagine, when we do group buying a few months later, will find that group buying is actually a very burning money project, because the real profit in a few months, this requires a company or individual has a strong economic backing to do the foundation. Here I also very heartfelt remind the friends who want to do group buy: Group buying mode although very simple, but not simple to do. To apply a sentence: Group buying has the risk, the entry need to be cautious.

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