Talk about the "integrated marketing" of China Merchants franchise Network

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Will often see on TV u88.cn, 28.com, 3158, such as franchise network of special advertising, a will be Wang Gang, a will be Zhang, to find ways to introduce you good projects, racking your brains to make money, socialism is really selfless.

05 just saw U88, I wonder, this site pure advertising, no content, there is a future? Later to participate in the work, and these companies have business dealings, just understand, advertising is his content, content is advertising (more people aspire to the model), and in these sites thriving behind, China's rocket-type growth of the investment chain franchise industry, and supporting the development of the chain to join the enterprise is the hands of a little savings, want to invest in a small business of the people, in the social change with Chinese characteristics, the emergence of a large number of such people.

This article is about the chain of integrated marketing network. In fact, we see the TV ads, website ads are only part of the chain of marketing, chain franchise network generally provide the following services:

Website Construction, advertising page design, domain name registration, virtual host, Enterprise mailbox, vi system design;

Website keyword optimization, Baidu bid, Google AdWords, negative information suppression, removal, forum monitoring, blog marketing;

Its own web site advertising and its agents of the major portals, the size of the site advertising bit;

Write and release PR draft, can be published to more than 200 authoritative news sites nationwide;

Some of its agents in the magazine, newspapers, books and other paper media advertising position;

TV feature film (soft advertising) planning, screenplay writing, and filming recording, post-processing;

Will be the TV special films to its agents of the "Rich Sutra", "Wealth Express" category;

In addition to outdoor and building advertising, basically all, because of the particularity of the industry, not much need to do outdoor and building advertising.

The above marketing promotion service is not isolated, but the actual situation and target group of the joining Project, will the necessary marketing promotion package, a piece of sales to the chain to join the enterprise, by the enterprise choice, and in the program implementation process, analyzes the data, the Continuous optimization adjustment plan, basically can achieve the seamless integration, The true meaning of integrated marketing.

When integrated marketing also stay in the theory, slogan, concept hype, in the investment chain to join this special industry, marketing has been integrated! Sina, which merged with the public, whether it will network and outdoor marketing, Sina has been a more pure advertising company by an advertising company.

Author: World Agriculture

Original: http://yofen.org/archives/245.html