Talk about the marketing of training institutions

Yesterday wrote a small text "talk about training institutions marketing", talk about micro-blog marketing, event marketing and soft wen marketing, and so on. Continue today, only to say the marketing process techniques and precautions, that is, surgery. To depth: its weak and weak impact of 100,000 people, as deeply moved 10,000 people this sentence is often a number of marketing people on the tip of the tongue, and served as a classic. If you separate a marketing element from it, it is depth. Narrow elevator between the public screen, Subway mouth and community leaflets, toilets in all kinds of "urinal media" ... All the places you want and think about are already bombarded with advertisements, not to mention television, newspapers and websites that rely on advertising. Just as information overload on the Internet, marketing has entered an era of overload, throwing money without brain advertising who will, but it is not easy to remember. So, it's important to be able to make the depth that people remember. A more commonly used method is emotional resonance, in-depth understanding of the user's emotional appeal, reverse the establishment of the user's emotional perception of the brand. can refer to the Pepsi-Cola series of advertising cases at the end of last century ("Pepsi Challenge"): Coca-Cola sales were five times times the Pepsi, Pepsi after the study decided to give up the entire population coverage, the main young people, and launched the "Longing for unlimited" concept, to tide, cool as the core, then spent heavily Jackson global tour, Through World Cup marketing, the establishment of emotional awareness and broad influence among young people, and Coca-Cola's sales were reduced to less than twice times. This recruit, especially suitable for the product of high homogeneity, to small broad situation. Education and training is different from other consumer products, simply remember that the name has no effect, must identify with the brand and service, can bring value. To last: seven days, no one remembers you. Information flooded, causing users to be born forgetful-if there is no new progress, microblogging on the sensational events, seven days after the announcement of the end of the spread. So the second topic is the continuity of marketing. Marketing Talent Shi Yuzhu, people know that he made good use of TV commercials hot health Products brain platinum, gold wine and online games "journey"; a few people know that his first bucket of gold also from advertising-1989, Shi Yuzhu in the "Computer World" on credit 3 issue One-fourth version of advertising, sold the first batch of Hancock; in fact, History has also stumbled on marketing because there is no sustained commitment. Recent hot new book "Shi Yuzhu: My marketing Experience" disclosed a few people fail to know the product-Big fat: This is a slimming products, 1996 to the market, "the early start of the program is successful, then the strategy of the problem, after the market opened, late planning did not do, the product gradually slipped." Not being persistent is a problem, and wanting to continue without knowing what to do is another dimension. Continuous operation of the routine, can be a single point repetition deepen memory, can also use people's curiosity, such as planning a whole spread chain--not long ago cabinet bathroom brand Bo Luo CEO Chua Beng Huat, in micro-bo message high price received chili, starting is 2.5 yuan a catty, then rose to 5 yuan a catty, how much to how much. He then released 24The hour acquired 300,000 pounds of chili peppers, spending millions of dollars. Netizens will have this curiosity, a closet and bathroom, so much chili why? A day later, Chua Beng Huat gave the answer, he received the chili will be pulled to a venue, the scene to the audience. There is no doubt that this is a means of promotion, the exhibition, Bo Luo brand and Chua Beng Huat individuals have a certain effect of promotion, online under the joint "Behavior Art". The process is also worth studying: first send a micro-blog that is attractive enough to reach the brain, peel off a layer like an onion, and shift public attention to its brand, products and activities. Brand Landing: Is the boss shirtless reliable? The ultimate goal of marketing activities is to put the brand landing, to help users establish a brand recognition, this process if the increase of a certain degree of interaction, often will have miraculous effect. Interaction of the main body, can be the official micro, enterprises at all levels of employees and even bosses, in micro-bo, micro-letter of the short chain era, the boss shirtless and user interaction situation more and more, even have an article specifically about the CEO microblogging marketing several schools. One of the more representative, is the Wuhai (Orange Hotel CEO), the chief customer service Route Xu Zhiming (Fast schoolbag CEO), they are more interactive with the user, and the corporate culture, brand connotation and other content imperceptibly passed to them. The boss of another way of play, is through marketing planning to establish users of the company brand + personal brand of double cognition, and then use personal brand to feed the company brand. Cosmetics Electric quotient gathers the beauty excellent product advertisement, uses the CEO Chen Yu as the spokesperson is a very good case. There are many other things worth saying, such as weakness marketing (such as Gado's "Sorry" series), "scare" marketing (such as the early promotion of a secure browser) and so on, and then have the opportunity to start slowly. It's not a good thing that most training institutions don't really have a lot to do with brand building. Why do Apple and Samsung monopolize more than 90% of global handset manufacturing profits? This is the strength of the brand, recruitment advertising to do, the brand must do, the two-pronged approach can go far, easy to walk. Thank you for your patience to read this long, the author is not a marketing person, pure media perspective, such as professionals willing to share or spit, welcome to send Mail, tougao@duozhi.com.