Talk about the methods and areas involved in the promotion and operation of your website

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Most of the current web sites, traffic sources mostly from the search engine, which on the webmaster's website operational ability to put forward the test, I will be a comprehensive personal experience to share a little, I hope to help you. Because the website type and the scale are different, the website operation and the promotion method is also different. So I'm only going to introduce what I'm currently using, but not necessarily for you.

I hope the following is helpful or attractive to you to think of a better way to run your own business.

1. Preliminary work, if it is a person to do the station first to determine what station to do, what type of station. What is the target user, the analysis of the interests of the target user, etc. these all need to have a detailed understanding.

The receiving task is to do the operation and promotion for others ' station, this type of operation, the direction and type of the website have been determined, and we need to do the biggest optimization in the frame of the sky. Then the website analysis, the same reason, analysis of the type of site, can provide users with resources, target user groups, user interests and so on.

2. Website analysis, comprehensive analysis of the site type, the target user group is to develop a plan for a goal, according to the implementation of common sense is the need to develop long-term plans and short-term plans. This is also the most reasonable way. And I am currently only on the short-term plan, such as what type of week to achieve, the plan can be set higher, in general efforts and small jump can reach the goal on the line. This will have some challenges and struggle for space.

3. Keyword selection and optimization, this will have some of the site's own function requirements, if the function can achieve each detail page has different keyword embodiment is better, as far as possible for each page to do relevant and different keywords. and keyword selection also needs to meet the type of site, in line with user search habits, take easy to think software forum, we in the Official Forum homepage on the establishment of the industry website Development, website source code download, website development exchanges. And it teahouse will have it teahouse, Webmaster Exchange Forum, entrepreneurship and Investment exchange community. China Service network will have web site security technology. NET technology, ASP resource sharing, etc.

In addition, the keyword needs long-term analysis, general can use the search source in webmaster statistics to carry out the analysis of the key search rate, to the month for the unit to optimize the keyword, until more in line with user search habits. To achieve the keyword optimization effect. and optimization is in the website operation and promotion after a period of time.

4. Operation and promotion, in the preliminary work, site analysis and keyword selection after the site is the operation and promotion, if it is technology and exchange of sites, should try to use original and false original content, not excessive reprint caused by the search engine down right. The theme of operation is always to meet the needs of users, to provide users with valuable content, which will attract users to come to your site again. In addition, it is necessary to create a good communication environment and atmosphere for users.

In the promotion aspect may write regularly some interviews, the technology, the discussion and so on may cause the interaction the article, does not necessarily want the soft article, writes some to the user more useful information than the soft article to have the effect, publishes to each big media and the forum above. This requires a prior preparation to register your account with the community website where the potential user is active, thus mastering these resources for promotion purposes.

Currently commonly used and personally think the effect of a more significant promotional destinations have information, media, forums, SNS, blogs, QQ, community, and most importantly, the Master of resources, and these site webmaster become friends, this to the later promotion has great benefits.

Today temporarily come here, tired, another day to improve. It will not be in vain to help you. I wish your website is getting better. If you have other, better ways to get back to sharing.